Forrester Research has updated their data on Social Technographics and–shocker–the upshot is that social technology participation has grown significantly in the last year. “Inactives”–people who don’t participate at all in social networking or technologies–now make up only 25% of the online population in the US. “Spectators”–people who read blogs, watch videos, rate products or listen to podcasts–jumped in just one year from 48% to 69%.
According to Forrester, much of the growth in social media adoption came from “middle- aged” people: 35-to-44 year-olds. Even bona fide old people–45-to-54 year-olds–are participating in Spectator behavior and joining social network at record levels: 68% and 24%, respectively.
If you’re not already on the social media bandwagon you may as well climb on, because these numbers are only going to continue to rise.