According to iStrategyLabs, “a digital agency focused on providing clients with interactive strategy, experiential marketing and content creation services,”
Facebook’s “older” demographic is growing at an exponential rate. According to their 2008 data, the 35-54 year old segment grew 172.9% in 10 months. Their newly-updated data for 2009 shows a 276% Growth in 35-54 Year Old Users.
Further insights from iStrategyLabs:
- The 55+ demo is growing at a rate of 194.3%
- The 25-34 year population is doubling every 6 months
- The largest demographic remains 18-24 year olds (40.8%), but that percentage decreased markedly (53.8%) over the last 6 monts.