If “social media” was all the rage a few years ago, then “content” was the big buzz, these days it’s all about video and, to a slightly lesser extent, podcasts. Forget lowly old blogs–aka “content”–and now that organic reach is dead, social media, for many, has morphed into just another paid channel, we’re all supposed […]
Twitter Spring Cleaning and Privacy Check
Now that I’m re-addicted to Twitter–for better or for worse–I started noticing that even though I follow a lot of people, I never happen to see any tweets from them unless I search. It occurred to me to check my settings, vaguely recalling they’ve changed their algorithm (now that I Google it I see it […]
Social Media by the Numbers 2017
Ah, winter–how I hate you. I have managed to catch every germ and bug around this winter, which led to me having to miss not one but TWO presentations a few weeks ago, one in Orlando. And if missing the trip wasn’t bad enough, I actually spent a decent amount of time creating non-crappy […]
Social Media Stress is Real
(Disclosure: Even though I work for the American Psychological Association (APA), I’m writing this post as me, personal blogger, not as an official rep of APA.) Today, APA released the second part of their annual Stress in America™ report, which focuses on something that’s super real for me and, according to the report, 86% of US […]
Should Scientific Association Communicators Be Worried?
Granted, I’m a worrier by nature, but this morning I can’t help but wonder if there’s extra cause for worry today in light of the censorship that’s happening here and now in the world. The EPA has been ordered to remove the climate change pages from its website, and is under a “temporary media blackout.” […]
4 Steps to Social Media KonMari
I originally intended this post to be an end-of-year wrap up post, but, as is my usual MO, I missed that train, so…happy new year! Even though 2016 was a pretty good year for me (knock wood), I can’t say I’m sorry that it’s now in the rear view mirror and we’re off to a […]
Managing Social Media–9 Years Later
As I wrote in my last post, I’m back doing the thing I apparently can’t stay away from: social media management. You know, the job I so melodramatically quit almost four years ago, then have spent the time since attempting to move on from before finally just realizing that, for all its franticness (that’s a […]
Too Much News to Sum up in a Headline
Whew, it’s been a busy few months…or few years, really. If you read my last post, I was–yet again–on the hunt for my forever career. Despite that bleak-sounding description of the job search process, I had a whirlwind few months of freelancing, doing a contract gig at the most fun office ever, interviewing for some great jobs […]
5 Reasons Nonprofits Have an Advantage When it Comes to Social Media
If you read this blog, you already know I have a tendency to skew kind of negative on things. Lol. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. I personally just call it being a […]
Community Un-Managing Cheat Sheet, 2016 Edition
About three and a half years ago, I wrote a post called Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies, because, while most companies have processes and procedures for employees who leave, at that time, at least, few had procedures in place to extricate employees from company social media sites when […]
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