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21st Century Communication Strategies for Associations: Integrating Video, Social Media, and The Next Thing

07.06.2018 by Maggie McGary // Leave a Comment

21st Century Communication Strategies for Associations: Integrating Video, Social Media, and The Next Thing

Happy summer! Hope yours is going better than mine so far. : / A few weeks ago, I led a DC-area Idea Swap about 21st century communication strategies for associations, so figured I’d repurpose it here for those of you not in the DC area. I hate powerpoint so figured I’d try something new–Wakelet–to curate […]

Categories // associations, associations social media, Social media, Tools & Tips

What Associations Need to Know About Facebook’s API Changes

07.20.2017 by Maggie McGary // 2 Comments

What Associations Need to Know About Facebook’s API Changes

Ah, Facebook–that social network I love to hate, even though my career kind of depends on using it. For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting […]

Categories // associations, Facebook, Social media

Facebook Live: Worth the Hype or Not?

06.02.2017 by Maggie McGary // Leave a Comment

Facebook Live: Worth the Hype or Not?

If “social media” was all the rage a few years ago, then “content” was the big buzz, these days it’s all about video and, to a slightly lesser extent, podcasts. Forget lowly old blogs–aka “content”–and now that organic reach is dead, social media, for many, has morphed into just another paid channel, we’re all supposed […]

Categories // Social media Tags // Facebook live, live video

Twitter Spring Cleaning and Privacy Check

05.15.2017 by Maggie McGary // Leave a Comment

Twitter Spring Cleaning and Privacy Check

Now that I’m re-addicted to Twitter–for better or for worse–I started noticing that even though I follow a lot of people, I never happen to see any tweets from them unless I search. It occurred to me to check my settings, vaguely recalling they’ve changed their algorithm (now that I Google it I see it […]

Categories // Social media, Twitter

Social Media by the Numbers 2017

03.15.2017 by Maggie McGary // 1 Comment

Social Media by the Numbers 2017

  Ah, winter–how I hate you. I have managed to catch every germ and bug around this winter, which led to me having to miss not one but TWO presentations a few weeks ago, one in Orlando. And if missing the trip wasn’t bad enough, I actually spent a decent amount of time creating non-crappy […]

Categories // Social media

Social Media Stress is Real

02.24.2017 by Maggie McGary // 1 Comment

Social Media Stress is Real

(Disclosure: Even though I work for the American Psychological Association (APA), I’m writing this post as me, personal blogger, not as an official rep of APA.) Today, APA released the second part of their annual Stress in America™ report, which focuses on something that’s super real for me and, according to the report, 86% of US […]

Categories // Community management, Social media

Should Scientific Association Communicators Be Worried?

01.25.2017 by Maggie McGary // 4 Comments

Should Scientific Association Communicators Be Worried?

Granted, I’m a worrier by nature, but this morning I can’t help but wonder if there’s extra cause for worry today in light of the censorship that’s happening here and now in the world. The EPA has been ordered to remove the climate change pages from its website, and is under a “temporary media blackout.” […]

Categories // associations, Social media

4 Steps to Social Media KonMari

01.03.2017 by Maggie McGary // 1 Comment

4 Steps to Social Media KonMari

I originally intended this post to be an end-of-year wrap up post, but, as is my usual MO, I missed that train, so…happy new year! Even though 2016 was a pretty good year for me (knock wood), I can’t say I’m sorry that it’s now in the rear view mirror and we’re off to a […]

Categories // Social media

Managing Social Media–9 Years Later

12.19.2016 by Maggie McGary // 1 Comment

Managing Social Media–9 Years Later

As I wrote in my last post, I’m back doing the thing I apparently can’t stay away from: social media management. You know, the job I so melodramatically quit almost four years ago, then have spent the time since attempting to move on from before finally just realizing that, for all its franticness (that’s a […]

Categories // associations social media, Facebook, LinkedIn, Social media, Twitter

Too Much News to Sum up in a Headline

12.07.2016 by Maggie McGary // 2 Comments

Too Much News to Sum up in a Headline

Whew, it’s been a busy few months…or few years, really. If you read my last post, I was–yet again–on the hunt for my forever career. Despite that bleak-sounding description of the job search process, I had a whirlwind few months of freelancing, doing a contract gig at the most fun office ever, interviewing for some great jobs […]

Categories // associations, associations social media, Community management, Social media

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