There’s no shortage of buzz about what associations should be doing with regard to social media. Workshops. Webinars. Blogs. Tons of sources of information for crafting social media policies, setting up a Facebook page, using social media in conjunction with events. Somehow one association seems to have missed all these helpful resources, or else just […]
Report Finds Most DC-based Associations Still Cautious Towards Social Media
I just read about a new report called “Social Media and Advocacy Analysis 2009: Social media and advocacy tools employed by America’s leading trade associations, pressure groups and cause organizations,” prepared by Marc Ross, Christine Stineman, and Chris Lisi of 2ndSix, Tribe Effect and Chris Lisi Communications. The report is a little confusing to me; […]
Stranded Evangelists Shouldn’t Stay Stranded
I am breathing a sigh of relief today because Harvard Business has a name for what I am–“Stranded Evangelist.” Sounds so much nicer than “Bitter,” which is how I sometimes feel. Jamie Notter blogged about this post and added his own tip to the 5 offered in the Harvard blog. I also propose adding another, […]
Seth Godin Is Totally Right About Nonprofits and Social Media
Ok, well maybe not totally right, but certainly not as wrong as the droves of bloggers who are taking issue with his post are expressing. Seth says: “Non-profits, in my experience, abhor change.” I’ve worked in and/or with associations for almost 20 years now and it’s been my experience that they do abhor change. Isn’t […]
Blog-cation
I was going to try to be crafty and set up a bunch of posts to auto-post while I’m on vacation for a week…then I realized I need to get over myself because blogging is my HOBBY not my JOB and I don’t need to stress about it that much. So instead, I’m just going […]
Forrester Says Advertising Is Changing Forever. What Are Associations Doing to Keep Up?
I was in a meeting this morning about how the reason non-dues revenue is down is because members are posting jobs on Linkedin and Facebook. The answer, naturally, is forbidding “free” advertising on Facebook and Linkedin. If they can’t post it for free then they will pay us to post it. Right? Don’t we all […]
State of the Association Social Media Job-o-sphere
There was a great post on cnbc.com the other day about social media jobs–how they are cropping up, but slowly. The article reveals that Forrester Research recently estimated social media marketing budgets will increase by more than 30 percent each year for the next five years, putting spending on pace to reach $3 billion by […]
Association Chat Fail–or Thing #4 I Hate About Twitter
Ironic that yesterday’s association chat (#assnchat; takes place every Tuesday at 2 pm thanks to Jeff De Cagna) was supposed to be about virtual attendee experience…but because the world felt compelled to live-tweet Michael Jackson’s funeral, Twitter was so slow that we had to postpone #assnchat. I know I’m not supposed to admit this, but […]
Does Forrester’s “Hub and Spoke” Model Work For Association Social Media?
Forrester Research recently released a report on how companies should organize for social media. In the report, they detail three basic organizational models: The Tire (Distributed): Where each business unit or group may create its own social media programs without a centralized approach. Forrester calls this approach the “tire,” as it originates at the edges […]
Buzz2009 Social Media For Associations–Why I Wish I Was Going
Right now I should be battling traffic on my way to BlogPotomac but, because I don’t want to go down in the bad mom hall of fame as being the mom who chose a blogger conference over her son’s grade-school graduation, I’m not going. I did slog through traffic hell to go to the happy […]