There was a great post on cnbc.com the other day about social media jobs–how they are cropping up, but slowly. The article reveals that Forrester Research recently estimated social media marketing budgets will increase by more than 30 percent each year for the next five years, putting spending on pace to reach $3 billion by […]
Association Chat Fail–or Thing #4 I Hate About Twitter
Ironic that yesterday’s association chat (#assnchat; takes place every Tuesday at 2 pm thanks to Jeff De Cagna) was supposed to be about virtual attendee experience…but because the world felt compelled to live-tweet Michael Jackson’s funeral, Twitter was so slow that we had to postpone #assnchat. I know I’m not supposed to admit this, but […]
Does Forrester’s “Hub and Spoke” Model Work For Association Social Media?
Forrester Research recently released a report on how companies should organize for social media. In the report, they detail three basic organizational models: The Tire (Distributed): Where each business unit or group may create its own social media programs without a centralized approach. Forrester calls this approach the “tire,” as it originates at the edges […]
Buzz2009 Social Media For Associations–Why I Wish I Was Going
Right now I should be battling traffic on my way to BlogPotomac but, because I don’t want to go down in the bad mom hall of fame as being the mom who chose a blogger conference over her son’s grade-school graduation, I’m not going. I did slog through traffic hell to go to the happy […]
Death Knell for Associations?
Back at ASAE’s Great Ideas conference in February, there was a lot of talk about social media–and a lot of talk about how social media could eventually spell the death of associations. Since I work for an association and don’t relish the idea of being out of a job, I didn’t give it much thought […]
My Social Media Prediction for 2009–Assocations Will Get it Wrong
‘Tis the season for closing the door on the old year and looking forward to the new one. Rather than trying to cleverly and accurately sum up the state of social media in 2008, I’ll just paraphrase CNET news’ 2008 wrap-up post: “…it was a terrific year for social networks. Mostly.” Now go read the […]
Association Social Media Roadshow Reflections Part 2: Facebook
*Disclaimer: I work for the American Speech-Language-Hearing Association (ASHA); however, this is my personal blog in which I express my own thoughts and opinions.* A few weeks ago I blogged about my experience of being among 12,500 members at my association’s annual convention, and their reactions to our budding social media activities. I work in […]
Association Social Media Roadshow Reflections Part 1: Twitter
*Disclaimer: I work for the American Speech-Language-Hearing Association (ASHA); however, this is my personal blog in which I express my own thoughts and opinions.* *When I sat down to write this post I intended it to be a wrap up of all my thoughts about our social media explorations at ASHA’s Annual Convention. Once I […]
Social Media Perfect Storm: A Cautionary Tale
Ok, I’ve kept my mouth shut long enough–I was not going to blog about this because it would probably mean I’d never see my free cloud computer, but at this rate it doesn’t look like that’s going to happen anyway. I’m sacrificing my potential blogging mother lode–free computer in exchange for promoting it via social […]
We Built it. They Came. Now What?
Facebook for business–you’re kidding, right? Everyone knows Facebook is for teenagers sharing drunken or suggestive photos of themselves–what possible use could it possibly have with regard to business? The answer: plenty. But I work for a non-profit–do these “business solutions” still apply? Definitely. Not sure if Facebook is a good fit for your business or […]
