About three and a half years ago, I wrote a post called Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies, because, while most companies have processes and procedures for employees who leave, at that time, at least, few had procedures in place to extricate employees from company social media sites when […]
Why Pinterest Ads Will Beat Facebook Ads
Look out, Facebook–Pinterest has launched paid ads. And I bet you a billion dollars they’re going to kick Facebook ads’ collective ass. Why? According to the AdAge article above, “Pinterest’s head of partnerships Joanne Bradford explained that the company is taking a “consultative approach” to ad selling, which means working closely with brands to help […]
How to Create a Pinterest Place Board for An Event
If you know me, you know I’m obsessed with Pinterest. Also with social media and associations. So when they announced Place Pins at the end of November, of course the first thing I thought was “this could be cool for an association’s annual conference.” Then the holidays came and went, and I didn’t have time […]
Three Things Associations Can Be Doing with Pinterest
If you read this blog (or follow me on Pinterest), you know I’m obsessed with Pinterest. OBSESSED. It’s my equivalent of paging through a billion different magazines, cookbooks (which I never actually do) and idea boards, and being able to save everything that attracts my eye for possible future reference. I use it as my […]
Pins of the Week: Google Analytics Help, Olivia Pope Style…and a Cocktail
I don’t know if you’ve missed pins of the week, but I have. Before I get to my favorite pins, though, some news you’ll want to pay attention to if you run contests on Pinterest. Today Pinterest posted a clarification to its “acceptable use guidelines” to spell out what’s ok and not ok when it […]
Pins of the Week: New Twitter Chat Tool, Cheat Sheets…and a Cocktail
It’s been a busy few months of un/self-employment, which is an oxymoron–aren’t unemployed people supposed to have oodles of free time to do whatever they want? I have managed to squeeze in a few trips and a few weekday movie matinees (my favorite guilty pleasure in life) but, believe it or not, I’ve been too […]
3 Reasons Images Just Became a Lot More Important to Your Content Strategy
Several recent big events in the digital space have confirmed the importance of images as part of a content strategy.
Pins of the Week: Content Marketing E-Book, Candy Crush Saga Hack, and Ewok Hat for Your Cat
If you still question the value of Pinterest, all I have to say is that if, after seeing these five pins, you still don’t see why Pinterest is so awesome for finding basically everything on the planet, you are probably immune to its charms and needn’t give it anymore thought. After all, where else can […]