This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. It includes not only the 20 covered in the session but a bunch of bonus links with even more great, free resources for busy, budget-strapped association marketing/communications/web pros.
Prefer a pdf version you can print? Here it is.
- Mockingbird: wireframing tool for mocking up webpages or your whole site architecture.
- Website content inventory tools: Dynomapper creates a great visual format for viewing your site’s content and architechture. It has a free trial version or you could pay once to generate a snapshot of your site’s content. XML Site-maps.com is free but only generates a list of your site’s urls.
- HTML Cheat Sheet is a rudimentary cheat sheet for those who just need a little html knowledge.
- W3Schools is a good online tutorials for learning HTML and CSS.
- Two really good resources about web development, design and usability: A List Apart and Nielsen Norman Group.
- Jing— lets you capture basic video, animation, and still images, and share them on the web. Good for FAQs on how to use your website, member profiles, etc.
- Google Analytics Academy–learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50).
- Infographic of Google Analytics–generates a cool infographic of your site’s analytics. (Note: doesn’t work in Chrome)
- Annielytics –she is a measurement guru and her site has a ton of great content, as well as free and paid templates.
- Paine Publishing–KD Paine is another measurement guru, and her site is a wealth of information and free resources.
- Mouseflow: heatmap/conversion tracking for websites. Has a free plan vs. Crazy Egg, another heatmapping tool
- Sumopaint is a free, browser-based photo editing tool. Also has a downloadable version.
- Gimp and Paint.net are downloads that are both widely recommended as free Photoshop alternatives
- Html color code picker–this is a great tool if you need to identify hex codes of elements of your organization’s logo or other branding elements.
- Free stock image sites: https://stocksnap.io/; http://negativespace.co/ http://www.splitshire.com/
- CC Search lets you search images with Creative Commons licenses across a number of different sites.
- Canva–free, easy to use graphic design tool that requires basically no design skill. There’s also a business version that costs $9.99 a month and enables you to create branding templates, upload custom fonts and other enhancements.
- Snappa–another free, easy to use graphic design tool.
- Campaign Monitor template builder is a free tool that lets you create and download html email templates.
- Hootsuite is a social media management platform that offers both free and paid versions.
- Social media platforms are always changing their image size requirements. This always updated social media image sizes list is just what the name says.
- Hashtracking lets you track and measure activity around a hashtag. You can try it for free, or track up to three hashtags at a time for $29 a month.
- Google for Nonprofits–Free Google products and services for nonprofits. $10k a month in AdWords, Google Apps, YouTube donation modules and more.
- 3 Tools for Designing Nonprofit websites like a Rockstar
- How To Squeeze Social Media Into Your Day When It Isn’t A Full-Time Job
- 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint
- Coschedule’s Resource Library–Lots of good free resources from marketing planning worksheets to social media guides to content calendar templates, etc.
- Free eBook: 5 Website Improvements to Make in 5 Minutes (or less)
- A Strategic Guide to Social Media for Nonprofits
- Driving Participation Podcast–Great podcast by Beth Brodovsky of Isis Creative
- Socialfish–a great blog about nonprofit social media and digitial stuff
- 5 Useful Free Tools For Conducting A Content Audit
- How to do a Content Audit Step by Step
- Complete beginners guide to content strategy
- Great list of free resources for nonprofits–includes free classes, tech services, meetups in Chicago area
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