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LinkedIn is Great…But Not as Your Community Platform

10.07.2013 by Maggie McGary // 1 Comment

I know this topic has been discussed to death, particularly in the association community, but I just can’t help weighing in again after seeing it come up yet again in the ASAE LinkedIn group. The topic? Killing a private community in favor of using public social media platforms–in this particular case, LinkedIn groups. If you […]

Categories // Associations, Community management, LinkedIn, Online community, Social media Tags // associations, Community management, LinkedIn, LinkedIn groups, online community

10 Best Practices for Association Social Media

09.17.2013 by Maggie McGary // Leave a Comment

Last week, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley, Chad Davis and Curtiss Midkiff. The presentation is on Slideshare in case you can’t […]

Categories // Associations, Social media Tags // associations, social media

Nonprofit Heads Up: Google Grant Renewals

07.30.2013 by Maggie McGary // Leave a Comment

 (This post originally appeared on Socialfish) If your association has a Google Grant for AdWords, be on the lookout for a renewal form. Google is requiring that existing grantees who have been in the program for six months or more to submit a renewal form with their current nonprofit status documentation and AdWords Customer ID. Once you […]

Categories // Uncategorized Tags // associations, Google grants

The State of Social Media in Membership Marketing

07.19.2013 by Maggie McGary // Leave a Comment

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. Here are some social media highlights I pulled out of the 2013 report: One of the top challenges cited by associations is difficulty attracting/maintaining younger members 74% of responding […]

Categories // Associations, Online community Tags // associations, online community, social media

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

12.25.2012 by Maggie McGary // Leave a Comment

As I wrote in my last post, I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. […]

Categories // Community management, Online community, Social media Tags // associations, Community management, online community

New Adventures

12.12.2012 by Maggie McGary // Leave a Comment

Whew, this has been a busy fall. Work, speaking at a bunch of conferences, beginning to study for the CAE exam, ASHA’s annual convention, a new kitten with ringworm who wreaked havoc on our house, kid stuff, life stuff….I’m exhausted just thinking about the past few months. And sad, as so much commotion has meant […]

Categories // Uncategorized Tags // associations, Community management

Threat to Associations? The $10,000 a Year Online Community

08.08.2012 by Maggie McGary // Leave a Comment

Yesterday I saw a job on Twitter: “Membership sales for Social Media.org.” As an association veteran, I’m used to membership director or manager positions–but have never seen a membership position billed as a sales position. So I went to check out Social Media.org, and discovered it is a “community for social media leaders at the […]

Categories // Associations, Community management, Online community Tags // associations, Community management, online community

31% of Associations Have Online Communities. Where are the Association Community Managers?

04.30.2012 by Maggie McGary // 1 Comment

I just read a post about an upcoming membership marketing benchmarking report, specifically detailing the part of the report that addresses social media use by associations. The report surveyed 700 associations and, according to the summary of the upcoming  report, among associations with over 20,000 members, 31% reported having a private social network. Hm, I […]

Categories // Associations, Community management, Online community Tags // associations, Community management, online community

If Your Members Organize Their Own Committee, Are You Failing Them?

03.13.2012 by Maggie McGary // 1 Comment

Sadly, I did not go to SXSW (mom, that’s not “S-W-S-W” but South by Southwest). But I may as well have been there based on how many times I’ve seen it mentioned online over the past week. Sigh…maybe next year. At any rate, one of the thousands of SXSW things that flowed through either my […]

Categories // Associations, Community management, Online community Tags // associations, Community management, online

ASAE’s Community Manager Position

02.25.2011 by Maggie McGary // Leave a Comment

Have you seen the movie White Chicks? If so, you know that part where they say “OOOH, you want to talk about mothers?!” Weirdly, that scene was what I thought of when I saw ASAE’s listing for a community manager. Why? Because if you read this blog you know if I have one pet issue, […]

Categories // Online community Tags // associations, Community management, online community

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