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Book Review: The Circle

03.24.2014 by Maggie McGary // Leave a Comment

Do you ever feel like you’re the last one to read a book that people have been recommending for ages, then you finally read it and you’re mad at yourself for not reading it sooner? That’s how I feel about The Circle by Dave Eggers. Friends at the Community Roundtable recommended it a few months […]

Categories // Uncategorized Tags // books, Community management, community roundtable

Why Online Community is About More Than Community for Associations

01.29.2014 by Maggie McGary // Leave a Comment

There’s been a flurry of attention over a recent Associations Now story about how Doximity, a private online community for physicians, is outpacing the AMA in terms of membership. I started to reply to one of the comments in the original story, but then my response got so long I figured I should just write […]

Categories // Associations, Community management, Online community Tags // associations, Community management, online community

My 3 CMAD Wishes

01.26.2014 by Maggie McGary // Leave a Comment

Another year, another Community Manager Appreciation Day (CMAD). This time last year I was quitting community management. That lasted about ten minutes because I missed it : )  Now I’m back, or trying to be back, and continuing to fight the good fight for community management in the association world. Things are inching forward, with […]

Categories // Community management, Online community Tags // CMAD, Community management, online community

LinkedIn is Great…But Not as Your Community Platform

10.07.2013 by Maggie McGary // 1 Comment

I know this topic has been discussed to death, particularly in the association community, but I just can’t help weighing in again after seeing it come up yet again in the ASAE LinkedIn group. The topic? Killing a private community in favor of using public social media platforms–in this particular case, LinkedIn groups. If you […]

Categories // Associations, Community management, LinkedIn, Online community, Social media Tags // associations, Community management, LinkedIn, LinkedIn groups, online community

Is “Most Active” the Best Metric for Online Communities?

09.26.2013 by Maggie McGary // Leave a Comment

It occurred to me this morning as I visited ASAE’s community, Collaborate, that just as a lot of social metrics are focused on quantity over quality, so are private community metrics. Featured on the home page of the community is the popular leaderboard showcasing “most active members”–aka the members who post the most and/or visit […]

Categories // Associations, Community management, Online community Tags // Community management, online community

2013 State of Community Management Report Stresses Importance of Community Managers

06.19.2013 by Maggie McGary // Leave a Comment

Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion. So I was super excited to get a peek at the first report of the Community Roundtable’s 2013 State of Community Management yesterday and even more excited to see that it contains some […]

Categories // Community management, Online community Tags // Community management, online community

Why I Quit Community Management

01.28.2013 by Maggie McGary // 1 Comment

Community Manager Appreciation Day feels weird this year because I’m no longer a community manager–or at least it is no longer my primary, full-time role. Even though 2010 was apparently the year of the community manager, to me it feels like this year is the year that community management has gone mainstream. I admit, it […]

Categories // Community management, Online community Tags // association social media, Community management, online community

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

12.25.2012 by Maggie McGary // Leave a Comment

As I wrote in my last post, I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. […]

Categories // Community management, Online community, Social media Tags // associations, Community management, online community

New Adventures

12.12.2012 by Maggie McGary // Leave a Comment

Whew, this has been a busy fall. Work, speaking at a bunch of conferences, beginning to study for the CAE exam, ASHA’s annual convention, a new kitten with ringworm who wreaked havoc on our house, kid stuff, life stuff….I’m exhausted just thinking about the past few months. And sad, as so much commotion has meant […]

Categories // Uncategorized Tags // associations, Community management

Threat to Associations? The $10,000 a Year Online Community

08.08.2012 by Maggie McGary // Leave a Comment

Yesterday I saw a job on Twitter: “Membership sales for Social Media.org.” As an association veteran, I’m used to membership director or manager positions–but have never seen a membership position billed as a sales position. So I went to check out Social Media.org, and discovered it is a “community for social media leaders at the […]

Categories // Associations, Community management, Online community Tags // associations, Community management, online community

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