I can’t believe it’s already December! I’ve barely recovered from the overlappingThanksgiving+Hannukah, have to start thinking about Christmas decorating and shopping I guess and am scrambling to get ready for two conferences this week. I’m tired already! Tuesday I’ll be presenting at the HUG Super Forum with Jay Daughtry on “How to Engage Like the Big Boys.” […]
10 Best Practices for Association Social Media
Last week, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley, Chad Davis and Curtiss Midkiff. The presentation is on Slideshare in case you can’t […]
Running Facebook Contests Just Got a Lot Easier
Congratulations, former Facebook promotions rule-breakers–it’s now officially ok to break those rules. Actually, you won’t even have to–Facebook has changed those pesky Promotions Guidelines and made it easier to run and administer contests. Gone are the third party app requirements and restrictions on using the like or comment features as entry mechanisms–businesses can now run promotions […]
The State of Social Media in Membership Marketing
Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. Here are some social media highlights I pulled out of the 2013 report: One of the top challenges cited by associations is difficulty attracting/maintaining younger members 74% of responding […]
Knowing When to say Goodbye to Community Management
There’s a time and place for everything…and sometimes you’re in the right place at the wrong time. Like if you’re a community manager in all but a handful of companies today. Community management is the “it” job right now–it sounds so hip and glamorous and like a great career move. After all, isn’t the future […]
So You Think You Want to be a Community Manager?
Even though this article is recent, the fact that community management is one of the hottest jobs around isn’t news–after all, 2010 was the “Year of the Community Manager” and the past few years have been all about talking about the hottest job around–community manager (aka social media manager or about a dozen other titles). […]
Pharma Companies: Hire a Community Manager Instead of Deleting Your Facebook Pages
A few months ago, I blogged about Facebook’s impending decision to make life hard for pharmaceutical companies. According to today’s Washington Post , these changes will be going live tomorrow, forcing most pharma pages that have previously had closed walls to open them to allow comments. What isn’t clear in the article is whether this […]
Community Manager Confusion, Influence, and More
Even though I’m 43 years old I can’t resist announcing–it’s my birthday today. What am I doing to celebrate? Well, today, working, but tomorrow I’m taking my first trip to England. Yes, it took me 42 years on this planet to get a passport, but I finally got one and I’m going to visit a […]
Social Media Manager Fatigue
Everyone knows being a social media manager is the funnest job in the world, right? I mean, what’s NOT to like about being paid to be on Facebook and Twitter all day? If that’s true why am I spending more and more time thinking maybe getting into this line of work was a terrible idea […]