Here are some links to articles and other resources related to today’s session.
Please note: I’m not a lawyer (although I could play one on TV), so remember none of this is meant to serve as legal advice. 🙂
Please feel free to reach out if you have questions or need help developing or implementing social media strategy or policies.
Intellectual Property
Copyright policies for major social media platforms
Trademark
- How To Claim a Trademark on the Top 6 Social Media Platforms
- Policing Trademarks In A Social Media World: When protecting a brand via cease-and-desist letter, what you say isn’t as important as how you say it.
FTC Endorsement guidelines
- Guides Concerning the Use of Endorsements and Testimonials in Advertising
- The Updated 2018 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]
- Is that post #sponsored? (Example of ASAE disclosing a sponsored post in a tweet)
- If influencers are paid, they must disclose it
- The FTC’s Endorsement Guides: What People Are Asking
Online Contests/Sweepstakes
- No Purchase Necessary & Giveaways: Everything You Need to Know
- ASAE Annual social media contest (hint: it’s a raffle since ASAE is a nonprofit org)
- Guidelines for Promotions on Twitter
- Facebook guidelines for promotions/contests
- Instagram promotion guidelines
Social Media Policies
- NLRB issues new guidance on employer policies
- Workplace Problems and Solutions: Dealing with Social Media in the Workplace [PDF]
- Employers Must Be Mindful Before Punishing Employees for Their Social Media Usage
- Data privacy in the digital age: Why you need employee social media guidelines
Templates, resources and samples
- Music, sound effects and audio tracks from YouTube’s Audio Library
- 21 free stock photo sites
- CC Search lets you search for resources with creative commons license
- Sample video release
- Sample Social Media Guidelines via SAMHSA
- Stanford University Social Media Guidelines
- Free Template: Social Media Security Policy
- GDPR/privacy policy compliance document generator for websites and blogs
- What Associations Need to Know About Facebook’s New Political Content Rules
- Facebook’s issue ads policy continues to frustrate media buyers
- On Facebook, New Rules to Protect Organizations’ Profile Pages: Social network says people who run pages for businesses, groups will need authorization