The Good, Bad, and Ugly: Using Social Media and Communications Effectively

Here are some links to articles and other resources related to today’s session.

Please note: I’m not a lawyer (although I could play one on TV), so remember none of this is meant to serve as legal advice. 🙂

Please feel free to reach out if you have questions or need help developing or implementing social media strategy or policies.

Intellectual Property

Copyright policies for major social media platforms

  • YouTube
  • Pinterest
  • Instagram
  • Facebook
  • Twitter
  • LinkedIn

Trademark

  • How To Claim a Trademark on the Top 6 Social Media Platforms
  • Policing Trademarks In A Social Media World: When protecting a brand via cease-and-desist letter, what you say isn’t as important as how you say it.

FTC Endorsement guidelines

  • Guides Concerning the Use of Endorsements and Testimonials in Advertising
  • The Updated 2018 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]
  • Is that post #sponsored? (Example of ASAE disclosing a sponsored post in a tweet)
  • If influencers are paid, they must disclose it
  • The FTC’s Endorsement Guides: What People Are Asking

Online Contests/Sweepstakes

  • No Purchase Necessary & Giveaways: Everything You Need to Know
  • ASAE Annual social media contest (hint: it’s a raffle since ASAE is a nonprofit org)
  • Guidelines for Promotions on Twitter
  • Facebook guidelines for promotions/contests
  • Instagram promotion guidelines

Social Media Policies

  • NLRB issues new guidance on employer policies
  • Workplace Problems and Solutions: Dealing with Social Media in the Workplace [PDF]
  • Employers Must Be Mindful Before Punishing Employees for Their Social Media Usage
  • Data privacy in the digital age: Why you need employee social media guidelines

Templates, resources and samples

  • Music, sound effects and audio tracks from YouTube’s Audio Library
  • 21 free stock photo sites
  • CC Search lets you search for resources with creative commons license
  • Sample video release
  • Sample Social Media Guidelines via SAMHSA
  • Stanford University Social Media Guidelines
  • Free Template: Social Media Security Policy
  • GDPR/privacy policy compliance document generator for websites and blogs
  • What Associations Need to Know About Facebook’s New Political Content Rules
  • Facebook’s issue ads policy continues to frustrate media buyers
  • On Facebook, New Rules to Protect Organizations’ Profile Pages: Social network says people who run pages for businesses, groups will need authorization