My kids love to snicker about my job: I’m a social media & community specialist. I kind of though they’d think it was cool that their mom gets paid to be on Facebook, Twitter and YouTube all the time, but of course I was wrong. They think it’s not a “real” job. Not surprisingly, many […]
Are Hyper-Local Bloggers Going to be the New Mommy Bloggers?
I came across links to two similar posts on Twitter today–both about successful newspaper replacements: websites that rely heavily on user-generated content. The first was about AnnArbor.com–Michigan’s new online daily. It replaces the Ann Arbor News. The website features a staff of 60 (down from 316 when it was a print publication), of which 35 […]
I’m Confused! Conflicting Social Media Studies
One of the most confusing things to me about all this social media stuff is the constant conflicting information. One day there’s a study showing one thing; the next there’s another that shows just the opposite. For instance, WorkPlace Media’s recent study “Can Big Brands Crash The Social Networking Party?” found “The overall impact of […]
Hotwire Customer Service 2.0
Here is a real-time example of why the traditional customer service model is dead. I just tweeted “Totally disappointed with Hotwire. Have to blog it because it’s too long to tweet.” Within a few minutes they responded via @ message: “We’re interested in your experience! love to have u follow + DM us w/details, if […]
Blog-cation
I was going to try to be crafty and set up a bunch of posts to auto-post while I’m on vacation for a week…then I realized I need to get over myself because blogging is my HOBBY not my JOB and I don’t need to stress about it that much. So instead, I’m just going […]
Sometimes It’s Ok To Do It Wrong
There are plenty of things you have to do in life. Pay your bills. Take care of your kids (if you have kids). Drive at the correct speed limit. Show up to work on time. You know, the basics. I have a lot of “have tos” in my life because I’m a parent, a wife […]
Forrester Says Advertising Is Changing Forever. What Are Associations Doing to Keep Up?
I was in a meeting this morning about how the reason non-dues revenue is down is because members are posting jobs on Linkedin and Facebook. The answer, naturally, is forbidding “free” advertising on Facebook and Linkedin. If they can’t post it for free then they will pay us to post it. Right? Don’t we all […]
State of the Association Social Media Job-o-sphere
There was a great post on cnbc.com the other day about social media jobs–how they are cropping up, but slowly. The article reveals that Forrester Research recently estimated social media marketing budgets will increase by more than 30 percent each year for the next five years, putting spending on pace to reach $3 billion by […]
Next Social Media Tool: Mind-Melding
“Hearing the blogger’s voice is no longer enough. We now want to read, see, and understand the blogger.” –From a blog post on Scribnia, Blogging is About the Blogger. What is it with us and this new breed of celebrity–the social media guru? We expect 24/7 real-time interaction with them. We can’t get enough just […]
Social Ads Eye Tracking Study
In honor of Embrace Your Inner Geek Day, I’m doing an extra-nerdy post–so enjoy! I find it ironic that the results of this study claiming ads on social networks actually do well in eye tracking studies are published on a page that is such a usability nightmare…and I also am skeptical about the study’s findings. […]