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LinkedIn Groups: still there, but barely

11.30.2017 by Maggie McGary // 4 Comments

*updated with additional links at end of post* It’s been a few months since I’ve sounded my regular alarm that LinkedIn Groups’ days are numbered based on the steady deprecation of the product’s functionality over the past few years…which doesn’t mean I’ve stopped thinking about this topic obsessively 🙂 So, where are we with LinkedIn’s […]

Categories // Community management, Online community, Social media Tags // LinkedIn, LinkedIn groups

Why Associations Should Be Planning Their LinkedIn Exit Strategy

09.23.2015 by Maggie McGary // 3 Comments

Why associations should be planning their LinkedIn exit strategy

Ah, LinkedIn…where would my blogging be without your Groups feature? It’s been a few months since I’ve written about why associations shouldn’t rely on LinkedIn Groups and speculated about whether LinkedIn is in the (albeit slow) process of phasing out the groups feature, but a few recent things have ramped up my suspicions and made me think that […]

Categories // Associations, Community management, Online community, Social media Tags // associations, LinkedIn, LinkedIn groups, online community

LinkedIn Drops Ability to Connect Via Groups

10.06.2014 by Maggie McGary // Leave a Comment

A few months ago I wrote that it would not surprise me at all if LinkedIn dropped the groups feature. Now it appears that they’ve dropped one of the big attractions of groups for many people: the ability to connect with people via groups you’re in together. As this post describes, a big plus of […]

Categories // Online community, Social media Tags // LinkedIn, LinkedIn groups

LinkedIn Cuts More Free Features

04.16.2014 by Maggie McGary // 1 Comment

Are LinkedIn groups or company pages part of your organization’s social media strategy? If so, you should be aware that LinkedIn seems to be slowly but surely phasing out a lot of free features in what appears to be a move towards less free lunch/more monetization. Not surprising after their recently reported weak revenue outlook. […]

Categories // Online community, Social media Tags // LinkedIn

How to Showcase Online Community Wins for Membership Marketing

04.11.2014 by Maggie McGary // 2 Comments

Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]

Categories // Associations, Community management, Online community Tags // marketing, membership

Using Online Community to Increase Member Retention

03.11.2014 by Maggie McGary // Leave a Comment

For the past few days I’ve been in Orlando at ASAE’s Great Ideas conference. I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Also, it’s sunny and warm here and not a snowflake in sight, […]

Categories // Associations, Community management, Online community Tags // membership

Why Online Community is About More Than Community for Associations

01.29.2014 by Maggie McGary // Leave a Comment

There’s been a flurry of attention over a recent Associations Now story about how Doximity, a private online community for physicians, is outpacing the AMA in terms of membership. I started to reply to one of the comments in the original story, but then my response got so long I figured I should just write […]

Categories // Associations, Community management, Online community

My 3 CMAD Wishes

01.26.2014 by Maggie McGary // Leave a Comment

Another year, another Community Manager Appreciation Day (CMAD). This time last year I was quitting community management. That lasted about ten minutes because I missed it : )  Now I’m back, or trying to be back, and continuing to fight the good fight for community management in the association world. Things are inching forward, with […]

Categories // Community management, Online community

New Resource from Online Community Results

11.20.2013 by Maggie McGary // Leave a Comment

Friend Ben Martin over at Online Community Results has a new resource to help introduce you to some of the vendors in the association community vendor space. The guide addresses many variables about each platform, such as resource library features, messaging, mobile friendliness, compatibility with AMS systems, open API, code base, design flexibility, and more. […]

Categories // Community management, Online community

LinkedIn is Great…But Not as Your Community Platform

10.07.2013 by Maggie McGary // 1 Comment

I know this topic has been discussed to death, particularly in the association community, but I just can’t help weighing in again after seeing it come up yet again in the ASAE LinkedIn group. The topic? Killing a private community in favor of using public social media platforms–in this particular case, LinkedIn groups. If you […]

Categories // Community management, Online community, Social media Tags // LinkedIn, LinkedIn groups

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