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Why Every Association Exec Needs to Read The State of Community Management Report

06.12.2019 by Maggie McGary // Leave a Comment

Hellloooo there! Been about a million minutes since I last posted here–or anywhere, other than my journal–but I guess that’s what happens when you become your own boss. It’s been a wild year to say the least, but kind of an awesome one. I’ll save the long story for another time, but short story: I’m […]

Categories // Associations, Community management, Online community

Mizz Information Community

10.03.2018 by Maggie McGary // Leave a Comment

Desktop with keyboard and mouse

Hey there–sorry it’s been a while since I’ve posted here. I say “posted” rather than “written,” because I’ve been writing a ton over the past few months, actually. Just none of it here, or anywhere public. Working on the blogging part, because I still think there’s value in blogging and I still have a lot […]

Categories // Community management, Online community

Sunset an association’s community? Community IS the association

01.19.2018 by Maggie McGary // Leave a Comment

It’s been a minute since I’ve written about my all-time favorite topic: online community for associations. That doesn’t mean I haven’t been thinking (aka obsessing) about it though…for better or for worse, depending which way you look at that 🙂 Even though I’ve recently switched over to the “dark side” (although it’s the brightest dark […]

Categories // Associations, Community management, Online community

Does Association Community Management Need Its Own Association?

11.18.2015 by Maggie McGary // Leave a Comment

Does Association Community Management Need Its Own Association?

What could be more meta than a conference for community managers to talk about community management? How about an association conference for association community managers to talk about managing association communities? Ok, sorry–I’m in post-conference stupor after my first-ever SFPE annual conference (Society of Fire Protection Engineers) and also still thinking about the Higher Logic Super […]

Categories // Associations, Community management, Online community Tags // online community, the community roundtable

Association Community Management Palooza

10.28.2015 by Maggie McGary // 1 Comment

Association Community Management Palooza

  It occurs to me every now and then that I have terrible timing for some things in life, mostly because patience is not one of my strong points. Career-wise, it’s been occurring to me a lot this past year, as I’ve watched the association community management space blossom….about three years after I left it. […]

Categories // Associations, Community management, Online community

Why Associations Should Be Planning Their LinkedIn Exit Strategy

09.23.2015 by Maggie McGary // 3 Comments

Why associations should be planning their LinkedIn exit strategy

Ah, LinkedIn…where would my blogging be without your Groups feature? It’s been a few months since I’ve written about why associations shouldn’t rely on LinkedIn Groups and speculated about whether LinkedIn is in the (albeit slow) process of phasing out the groups feature, but a few recent things have ramped up my suspicions and made me think that […]

Categories // Associations, Community management, LinkedIn, Online community, Social media Tags // associations, LinkedIn, LinkedIn groups, online community

What Associations Can Learn from Reddit’s Volunteer Moderator Revolt

07.04.2015 by Maggie McGary // 1 Comment

According to MGI’s 2015 Membership Marketing Benchmarking Report, more and more associations are tying member retention to private online communities, citing that “for associations reporting more participation in their private social network, 53% report an increase in membership over the past year, compared to 22% whose membership declined.” Not bad, right? Not to be all […]

Categories // Associations, Community management, Online community Tags // associations, online community

How to Showcase Online Community Wins for Membership Marketing

04.11.2014 by Maggie McGary // 2 Comments

Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]

Categories // Associations, Community management, Online community Tags // associations, online community

Using Online Community to Increase Member Retention

03.11.2014 by Maggie McGary // Leave a Comment

For the past few days I’ve been in Orlando at ASAE’s Great Ideas conference. I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Also, it’s sunny and warm here and not a snowflake in sight, […]

Categories // Associations, Community management, Online community Tags // member retention, online community

Why Online Community is About More Than Community for Associations

01.29.2014 by Maggie McGary // Leave a Comment

There’s been a flurry of attention over a recent Associations Now story about how Doximity, a private online community for physicians, is outpacing the AMA in terms of membership. I started to reply to one of the comments in the original story, but then my response got so long I figured I should just write […]

Categories // Associations, Community management, Online community Tags // associations, online community

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