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Will Associations Ever Move Past Shiny Object Syndrome to Strategy?

03.15.2023 by Maggie McGary // 5 Comments

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. But of course, it should have occurred to me because what’s […]

Categories // Associations, Social media

LinkedIn Removes Email, Moderation Capability from Groups

08.16.2018 by Maggie McGary // 3 Comments

http://mizzinformation.com/mcgaryassociates/

Ah, that time of year when summer is wrapping up, ASAE Annual is less than a week away and you’re crazed trying to get your work done AND prep for the conference while also stressing about leaving your new puppy for FIVE nights…not to mention the whole clear plastic bag instead of a purse thing. […]

Categories // Community management, Social media

21st Century Communication Strategies for Associations: Integrating Video, Social Media, and The Next Thing

07.06.2018 by Maggie McGary // Leave a Comment

Happy summer! Hope yours is going better than mine so far. : / A few weeks ago, I led a DC-area Idea Swap about 21st century communication strategies for associations, so figured I’d repurpose it here for those of you not in the DC area. I hate powerpoint so figured I’d try something new–Wakelet–to curate […]

Categories // Associations, Social media Tags // Tools & tips

What associations need to know about Facebook’s new political content rules

06.13.2018 by Maggie McGary // 2 Comments

Ah Facebook…always looking for new/better ways to be transparent and to protect our security. That’s why they’ve implemented this…oh, sorry, that’s not it–that’s just the billionth time they “accidentally” changed users’ sharing settings to public. Last week. But they’re sorry, obvi, because they a whole commercial promising that they’re going to do better to protect […]

Categories // Associations, Social media Tags // Facebook

In Facebook We Trust. Why?

02.11.2018 by Maggie McGary // Leave a Comment

Broken glass with sad sunflower

As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. If you read this blog or know me, I know “lately” is a laughingly inadequate descriptor of the time period during which I’ve been obsessed with the topic of Facebook. I’ve actually […]

Categories // Community management, Social media

LinkedIn Groups: still there, but barely

11.30.2017 by Maggie McGary // 4 Comments

*updated with additional links at end of post* It’s been a few months since I’ve sounded my regular alarm that LinkedIn Groups’ days are numbered based on the steady deprecation of the product’s functionality over the past few years…which doesn’t mean I’ve stopped thinking about this topic obsessively 🙂 So, where are we with LinkedIn’s […]

Categories // Community management, Online community, Social media Tags // LinkedIn, LinkedIn groups

What Associations Need to Know About Facebook’s API Changes

07.20.2017 by Maggie McGary // 2 Comments

Ah, Facebook–that social network I love to hate, even though my career kind of depends on using it. For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting […]

Categories // Associations, Social media Tags // Facebook

Facebook Live: Worth the Hype or Not?

06.02.2017 by Maggie McGary // Leave a Comment

If “social media” was all the rage a few years ago, then “content” was the big buzz, these days it’s all about video and, to a slightly lesser extent, podcasts. Forget lowly old blogs–aka “content”–and now that organic reach is dead, social media, for many, has morphed into just another paid channel, we’re all supposed […]

Categories // Social media Tags // Facebook live, live video

Twitter Spring Cleaning and Privacy Check

05.15.2017 by Maggie McGary // Leave a Comment

Now that I’m re-addicted to Twitter–for better or for worse–I started noticing that even though I follow a lot of people, I never happen to see any tweets from them unless I search. It occurred to me to check my settings, vaguely recalling they’ve changed their algorithm (now that I Google it I see it […]

Categories // Social media Tags // Twitter

LinkedIn Groups: What you Need to Know Now

05.03.2017 by Maggie McGary // 3 Comments

If you read this blog, you know I tend to be sort of a glass-half-empty kind of gal. I prefer to think of myself as a realist rather than a pessimist, but hey–someone has to be the downer, right? 🙂 But with regard to LinkedIn–specifically, LinkedIn groups–I’ve been chronicling them being stripped of features and […]

Categories // Community management, Social media Tags // LinkedIn, LinkedIn groups

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