I was privileged to receive a review copy of Charlene Li’s new book Open Leadership. With almost every page turn I couldn’t help but think “every association leader needs to read this book.” One line in particular jumped out at me: “The first step is to understand the specific benefits of being open, which is […]
Does Summer=Social Media Burnout Time?
Just as regularly as I get depressed in winter, I am finding myself feeling burnt-out on all things social media for the second summer in a row. Last June I blogged about how I just wasn’t feeling like blogging, tweeting, “engaging”–the whole social media shebang–and wondered if it had anything to do with the nice […]
What Your Facebook Page is Worth…To Vitrue
Social media people love them some grading tools–you know, the kind that show you what your Twinfluence or Twitter grade are, or how popular your blog is, or even how good your Foursquare “mojo” is. So naturally they’re all going crazy for Vitrue’s “Social Page Evaluator” which allegedly reveals how much a Facebook page is […]
Contests & Giveaways–Good Idea or Legal Problem?
Everybody likes to win stuff, right? Brands must think so because a cornerstone of social media marketing seems to be the contest: blog giveaways and Facebook contests, in particular. Especially in mom blogging, giveaways seem to be a great idea: brands get the magical juju that being mentioned by a bonifide mom blogger brings–for free–and […]
Should You Quit Your Job if the Boss Doesn’t “Get” Social Media
The title of this post caught my eye: Is C-suite rejection of social media reason for you to quit? I actually did quit my job pretty much for this exact reason. If you know me or follow this blog you’ll recall I left my job last fall, due in large part to the frustration of […]