My kids love to snicker about my job: I’m a social media & community specialist. I kind of though they’d think it was cool that their mom gets paid to be on Facebook, Twitter and YouTube all the time, but of course I was wrong. They think it’s not a “real” job. Not surprisingly, many […]
Are Hyper-Local Bloggers Going to be the New Mommy Bloggers?
I came across links to two similar posts on Twitter today–both about successful newspaper replacements: websites that rely heavily on user-generated content. The first was about AnnArbor.com–Michigan’s new online daily. It replaces the Ann Arbor News. The website features a staff of 60 (down from 316 when it was a print publication), of which 35 […]
I’m Confused! Conflicting Social Media Studies
One of the most confusing things to me about all this social media stuff is the constant conflicting information. One day there’s a study showing one thing; the next there’s another that shows just the opposite. For instance, WorkPlace Media’s recent study “Can Big Brands Crash The Social Networking Party?” found “The overall impact of […]
Hotwire Customer Service 2.0
Here is a real-time example of why the traditional customer service model is dead. I just tweeted “Totally disappointed with Hotwire. Have to blog it because it’s too long to tweet.” Within a few minutes they responded via @ message: “We’re interested in your experience! love to have u follow + DM us w/details, if […]
Blog-cation
I was going to try to be crafty and set up a bunch of posts to auto-post while I’m on vacation for a week…then I realized I need to get over myself because blogging is my HOBBY not my JOB and I don’t need to stress about it that much. So instead, I’m just going […]