I don’t usually do product reviews, but when I saw ProFlowers no-nonsense blogger outreach, I decided to give it a try. No PR pitches, no crazy stipulations–just pick a product and we’ll send it to you and you tell your readers what you think. Fair enough. I picked the Spa Getaway Basket. It arrived promptly […]
Think Your Lurkers Aren’t Engaged? Think Again
This week’s #assnchat (which, sadly, I missed) was about lurkers–are they valuable, how do you engage them, do you track them, etc. Even though I missed it, I apparently have lurkers on the brain, because when I read this post from Suzemuse, lurkers were the first thing I thought of. Watch this video, from Suze’s […]
Association Blog Dilemma
If you read this blog regularly you know I’m a big fan of “What if?” questions or dilemmas. I haven’t had a good one for a while. So here’s one I’d be interested to hear some association peeps’ takes on. Everyone’s a blogger these days–including your members. Some write about their personal lives, some write […]
Yes, I am an iPhone 4 Sucker
Ah, the glory of being able to roll out of bed and talk to yourself, record it, upload it to YouTube then turn it into a blog post….
Random Acts of Awesomeness Day? Awesome!
What an awesome idea for associations: Random Acts of Awesomeness Day (RAAD). This is such a cool way to show appreciation for your members, especially those participating in your online communities.
What’s the ROI of Everything Other Than Social Media?
The first Buzz2010 event is over, but there are still two more to go! On July 20 I’ll be going to Managing Risk and on August 18 I’ll be going to Social Media ROI. Woo hoo! As if I weren’t already psyched about both of those, this awesome slideshare by Olivier Blanchard is a must-watch […]
Associations and Community Management Are Like PB&J
Whenever I read articles like this one about Community Managers for brands, I admit it–I say a little prayer of thanks that I work for an association. Why? Because being a community manager for a brand seems like much harder work than managing a pre-existing community. Talk about low-hanging fruit: associations already ARE communities. Take […]
I Got My New iPhone 4 …And All You Get is This Sorry Video Post
Wow I am bad at video blogging. That’s all I have to say about that.
Is Social Media Marketing Teaching Consumers It’s Good to Whine on Twitter?
Twilight Zone – It’s A Good Life Originally uploaded by HELLO CHICAGO Interesting article on this in yesterday’s Advertising Age. This is something I’ve blogged about this before and think the answer is absolutely yes. It’s to the point that when friends complain about bad service with a company, I tell them “just tweet about […]
Social Media ROI: You Get Out What You Put In
Trying to figure out how much a Facebook “liker” is worth (can Facebook just give it up and change that back to fan please?) is apparently tricky business. First Adweek reported that Facebook fans were worth $3.60 each. Suddenly that number skyrocketed: a more recent study claimed that each fan is worth $136.38. Great news, […]