These days, who hasn’t heard the United Breaks Guitars story? Or the Delta Charges Soldiers Returning From Afghanistan $2,800 to Check Bags story? What do you figure the total cost of the crisis management/damage control for each of those fiascos was? In the case of United Breaks Guitars, the figure of $180 million has been […]

If you read this blog, you know I almost never write about or review products–unless I just happen to be writing about a product or service just because I feel like writing about it. Once I did a review of ProFlowers because I liked their non-nonsense blogger outreach approach. I was a BitMom blogger because […]

Intel is getting a ton of buzz for its “Museum of Me” app. I’ve read many oohs and ahhs about it, and even that Intel is “changing advertising” with it. Sounds cool, right? I finally relented after seeing the tweet about it changing advertising and went to check it out. The first step of the […]

Apparently I’m not the only one with social media manager fatigue–the post I wrote a few weeks ago ran on Social Media Today also and got WAY more comments than any posts on this blog ever get. It makes me wonder what the future of social media staffing will look like–will people who transitioned from something […]

I admit it–I’m totally drinking the social CRM Kool-Aid. Sure, plenty of people see it as the latest in the never-ending series of buzz words or “hot topics.” But as someone who has spent the last 3 years “doing” social media and buried in data, to me, social CRM means being able to provide a […]

(Update: I had originally titled this post “Note to Women: Shopping is Not Power” but once I saw it published I did a double-take and thought it made it seem like I was faulting women for the stuff I’m talking about in this post. So I changed it, because that was not my intention at […]

This post about blog comment spam and the consequences of keeping your social media people and marketing people in silos was so good I had to share it. It’s like the perfect storm of what not to do, why SEO stuff like blog comment spamming and social media don’t mix, and why it’s especially important […]

I’m not going to lie: being benched for a week due to surgery wasn’t too shabby. I wasn’t in too much pain, just woozy, so I was able to accomplish something I’ve been meaning to do for years: watch Dexter. The entire first season and half of the second, to be exact. Suffice it to […]

Wednesday night is date night in the McGary house. So why am I blogging on date night? Because I just read this post on Forrester’s Empowered blog while checking my email on my phone in the car on the drive home from the movies and was so horrified/depressed/amused that I told my husband this was a […]

One of the good things about having a blog is that you can write about whatever you want. One of the weird things about having a blog is balancing creating content that others find useful and being self-promotional by either linking to your own posts or talking about yourself. So what happens when something cool […]