Social Media Measurement Resources for Associations
The good news: most associations have incorporated social media into their overall communications and marketing activities. Staff time is being allocated to posting content on Facebook, Twitter, LinkedIn and other platforms, but measuring the impact of these efforts can be difficult for time- and resource-strapped nonprofit organizations that don’t have budget for social media management software and/or expert data analysts. All is not lost, though! Here are some resources that can help you learn about what metrics matter when it comes to social media for associations. This is just a small list of blog posts, books, free tools and other insights that can help you understand what metrics matter and how to track them in a way that ties back to the goals of your organization’s integrated communication strategy.
Measure What Matters: Monitoring & Measurement in the New Media World
That’s the Wrong Question: A Beginner’s Guide to Social Media Analytics
Leader Networks Engagement Score for Private Online Communities
5 Tips for Using Your Private Online Community Data to Make Better Decisions
Annielytics–great information and training on analytics and dashboard creation
Sample social media report –this is a template that can be customized or adapted to fit the metrics you’re interested in tracking. I prefer visual reports to just spreadsheets of numbers, but this report can include both elements.
Google Analytics Academy–free online courses from Google