I was going to try to be crafty and set up a bunch of posts to auto-post while I’m on vacation for a week…then I realized I need to get over myself because blogging is my HOBBY not my JOB and I don’t need to stress about it that much. So instead, I’m just going […]
Archives for July 2009
Sometimes It’s Ok To Do It Wrong
There are plenty of things you have to do in life. Pay your bills. Take care of your kids (if you have kids). Drive at the correct speed limit. Show up to work on time. You know, the basics. I have a lot of “have tos” in my life because I’m a parent, a wife […]
Forrester Says Advertising Is Changing Forever. What Are Associations Doing to Keep Up?
I was in a meeting this morning about how the reason non-dues revenue is down is because members are posting jobs on Linkedin and Facebook. The answer, naturally, is forbidding “free” advertising on Facebook and Linkedin. If they can’t post it for free then they will pay us to post it. Right? Don’t we all […]
State of the Association Social Media Job-o-sphere
There was a great post on cnbc.com the other day about social media jobs–how they are cropping up, but slowly. The article reveals that Forrester Research recently estimated social media marketing budgets will increase by more than 30 percent each year for the next five years, putting spending on pace to reach $3 billion by […]
Next Social Media Tool: Mind-Melding
“Hearing the blogger’s voice is no longer enough. We now want to read, see, and understand the blogger.” –From a blog post on Scribnia, Blogging is About the Blogger. What is it with us and this new breed of celebrity–the social media guru? We expect 24/7 real-time interaction with them. We can’t get enough just […]
Social Ads Eye Tracking Study
In honor of Embrace Your Inner Geek Day, I’m doing an extra-nerdy post–so enjoy! I find it ironic that the results of this study claiming ads on social networks actually do well in eye tracking studies are published on a page that is such a usability nightmare…and I also am skeptical about the study’s findings. […]
Association Chat Fail–or Thing #4 I Hate About Twitter
Ironic that yesterday’s association chat (#assnchat; takes place every Tuesday at 2 pm thanks to Jeff De Cagna) was supposed to be about virtual attendee experience…but because the world felt compelled to live-tweet Michael Jackson’s funeral, Twitter was so slow that we had to postpone #assnchat. I know I’m not supposed to admit this, but […]
Does Forrester’s “Hub and Spoke” Model Work For Association Social Media?
Forrester Research recently released a report on how companies should organize for social media. In the report, they detail three basic organizational models: The Tire (Distributed): Where each business unit or group may create its own social media programs without a centralized approach. Forrester calls this approach the “tire,” as it originates at the edges […]
Twitter Isn’t a Numbers Game My A$$
Yesterday an exchange on Twitter got me thinking about the whole concept of “followers” and “following” and how crazy the whole thing is. I saw Chris Brogan tweet this: I asked: He replied: I have to say I’m surprised and weirdly offended. I’m so tired of hearing (ok, reading) all the talk in social media […]