I am breathing a sigh of relief today because Harvard Business has a name for what I am–“Stranded Evangelist.” Sounds so much nicer than “Bitter,” which is how I sometimes feel.
Jamie Notter blogged about this post and added his own tip to the 5 offered in the Harvard blog. I also propose adding another, or maybe it’s just an elaboration on point #4: Get Un-stranded. While you may be the only one in your organization who “gets” social media or who is getting paid to be mired in it, there are–for better or for worse–others in your same shoes. Connect with those people. As in, directly–not just by commenting on their blog posts or re-tweeting their stuff. It makes all the difference in the world to have a group of like-minded people who you can both commiserate with and gain strength and knowledge from.
I recently did this–I bit the bullet and joined The Community Roundtable. Rachel Happe–one of the leaders–just wrote an awesome post that connects the whole Stranded Evangelist thing and the notion of “free”–a great read for both association people and community/social media managers.