It’s simple: because I hate how much of my life Facebook already owns and has control over. Facebook is now worth $33 BILLION–all because chumps like me are willing to share their lives with the world and Facebook gets to sell us out. Why the hell am I going to give them one more piece […]
Archives for August 2010
Use of Social Media by Older Adults Doubles
According to a newly-released study by Pew Internet Research, social media use among internet users ages 50 and older has nearly doubled in the past year: from 22% in April 2009 to 42% in May 2010. During the same period, use among those ages 65 and older grew 100%–from 13% to 26%. You can read […]
Social Media Success is More Than Skin Deep
Augie Ray from Forrester wrote an awesome post about the difference between social media success and social media marketing success. He makes the great example of three retailers whose stores he recently visited, two of which were horribly staffed and maintained–yet those same two stores boast “successful” social media campaigns. Social media marketing-wise they’re doing […]
Top 5 Things That Make Me Wish I Were at #ASAE10
As I blogged about in my guest post on the SocialFish blog, I didn’t go to ASAE’s annual meeting, which is going on right now in LA, and I’m plenty bummed about it. All my (imaginary, per my kids, who think the people I “know” from Twitter are mere figaments of my imagination) friends are […]
Rant Time: Social Media ROI
It’s been pretty quiet in here for a while now. That plus it’s summer, it’s Friday, and I’m enjoying the last few hours of quiet before my kids get home from being away for a week. What better time than now to indulge in one of my favorite pastimes: the blog rant. Inspiring this week’s […]
Will Social Media Sites Replace Websites?
So an article in Advertising Age yesterday asked the question “Do we still need websites?” Facebook is killing your website. Coke is migrating its campaigns from branded sites to community platforms. Delta is selling tickets on Facebook. Who needs a website anymore, right? OMG, WRONG. Wrong, wrong, wrong. Consider this quote from the AdAge article: […]
BitMoms & BitDefender Provide a Lesson on Different Way to Save Files
August signifies the winding down of summer and the fresh school year. This year as you shop for back to school items, check your family computer to ensure that your antivirus software is current and can safeguard your machine from potential viruses that can come from opening infected files at home and school. These days, […]
Rant About Listservs That Don’t Accept HTML
I was out of the office on vacation last week and made a concerted effort not to check email or do work while I was out. Nice while it lasts, but brutal coming back to over 2900 unread messages. (I do social media monitoring via Twitter and other searches, hence the huge number of messages.) […]
