Mizz Information

  • About
  • Contact Maggie
  • Community
  • Press
  • Archives
  • McGary Associates
You are here: Home / Uncategorized / The Myth of Influence

The Myth of Influence

02.08.2011 by Maggie McGary // Leave a Comment

I’m by no means the only one who has called BS on the concept of influence; others have done a much better and thorough job of pointing out the problems inherent in the current crop of influence-measuring tools. When even the CEO of Twitalyzer says “to use Twitalyzer (or Klout for that matter) to make any decision about an individual other than broadly how they use Twitter as a tool is a mistake and does disservice to the individual, Twitter, and our analytics platform.” …you know there’s a problem. Yet, like so many things in life, hype is prevailing and PR firms, brands and even employers are looking to Klout scores and the like and bestowing swag, brand ambassadorships and even jobs on those who confusing algorithms have deemed “influential.”

Who wouldn’t want to game this system?

Tomorrow night at 10 pm ET some super smart and cool people will be chatting about Internet Fame and the True Impact of Influence on BlogTalk Radio. Danny Brown will be hosting the show, and Tamsen McMahon, Lisa Thorell, Allyson Kapin, Rich Becker and Olivier Blanchard will be chatting live with him. If you’re so inclined you’ll be able to call in and participate in the discussion too.

Be there or be square! And in the meantime, what do you think of all this fuss about Klout and influence and the rest of it?

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Google+ (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)

Related

Categories // Uncategorized

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Hi and thanks for visiting Mizz Information. Who am I and what is this blog about? Here you go.

Like what you read and want to subscribe to get updates via email? Sign up below--and thanks!

Subscribe to Mizz Information

Please check your inbox or spam folder to confirm your subscription.

Search Mizz Information

Categories

Archives

Copyright © 2019 · Modern Studio Pro Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.