This week I’m headed to sunny Norfolk, VA to attend the CESSE Annual Meeting. I’m looking forward to seeing some old friends and making new ones, and especially to getting to see Beth Kanter and hear her talk about networked nonprofits. If you’re there, please be sure to find me and say hi!
In a few weeks I’ll be presenting at an Association Trends Communications Live breakfast about social media best practices–and I’d love your input to help inform my presentation. I’ll be talking about what’s working now for associations with regard to social media. I know what’s working from my tiny corner of the association world, but I’m sure the audience would also like to know what’s working for other associations as well.
What platforms are working well for your association? And which aren’t? What kinds of metrics are you tracking, and what in what areas is social media playing a role in terms of success, leads, member engagement, event attendance and/or anything else? Please leave a comment or contact me directly.
By the way, if you subscribe via email, you might want to check your spam folder as new post emails are likely going there. MailPoet third-party email delivery isn’t working (even though they allegedly support SendGrid integration, it seems that they’re gearing up to launch their own third-party send functionality
so have crippled SendGrid functionality by removing the required web api checkbox, which, at least for my two blogs, means that I can’t use SendGrid or any other third-party email integration *Update: uh, that was my user error in setting up SendGrid in MailPoet–now it works–yay! Look for a future post on why third-party send functionality is necessary.). If you white-list firstname.lastname@example.org, you should be set until I figure out what else to do. #bloggingproblems
Hi Maggie! That sounds like a great breakfast topic. For us, we have still been having success with visuals. I’ve been trying more and more to create separate visuals for different platforms (especially when sharing on Pinterest), but that can be time consuming. It does help with engagement though. We’ve also noticed an uptick in referrals and sharing. It seems like our community is growing and now people are sharing our content organically, which is great! Makes my life easier. Another thing that has been really successful recently is having 30 staff members with Twitter accounts. They each tweet out their niche work and have a good following. Again, makes my life easier because I retweet them.
Hey, Maggie — thanks for including me! For us, Facebook is still king, but only if it includes and awesome video, photo, or infographic. We’re trying to save FB for the big content pushes and leave the announcements, etc. to Twitter. Pinterest is our second traffic driver to our website, and we’re trying to be more agile in our board creation/deletion/promotion as we track metrics. LinkedIn company page is respectable for now. Coming up, our Instagram account is growing among the younger crowd and it looks like Periscope is a must for events. Big picture we are trying to create a grassroots social media ambassador circuit through our SIGs to help us spread our content more organically.