Facebook public profiles–they’re a good thing, right? Why would your brand NOT create one? All those millions of Facebook users will be able to interact with your brand, your messages will go effortlessly viral via the every-improving News Feed feature…and it’s free. Well, unless you want to run a contest on your page….but I digress. […]
The Facebook Free Ride is Over
Remember Facebook–the free platform you can use to post whatever you want, in whatever format you want, for free? Remember all the limitless possibilities for engagement it promised brands? Yeah, well stick a fork in that memory because it’s done; Big Brother Facebook just announced some new rules that require you to get their approval […]
The Recession Isn’t What’s Wrong With Blogging
I read this post yesterday and feel like I’m living in some kind of parallel universe since them. There are scads of comments but not one person seems to be concerned with the following passage: “I still remember that in 2008, I got a really incredible contract via my ad service company (I have a […]
The Other Side of Social Media Policies–Employee’s Rights
I’m always reading about employees being fired for stuff they say online or how you have to watch what you say if you want to keep your job or find a new one. But until today I’d never realized that it’s actually employers who may have to watch how they react to things their employees […]
Social Media Salary Report: Ladies, It’s Not Pretty
Those of you who frequent this blog know I’m obsessed with social media salaries–I post about the lack of social media salary and title data quite frequently. So you know I jumped at the chance to participate in Forum One Network’s Online Community & Social Media Compensation survey for 2009 because by doing so I […]