Ironic that yesterday’s association chat (#assnchat; takes place every Tuesday at 2 pm thanks to Jeff De Cagna) was supposed to be about virtual attendee experience…but because the world felt compelled to live-tweet Michael Jackson’s funeral, Twitter was so slow that we had to postpone #assnchat. I know I’m not supposed to admit this, but […]
Does Forrester’s “Hub and Spoke” Model Work For Association Social Media?
Forrester Research recently released a report on how companies should organize for social media. In the report, they detail three basic organizational models: The Tire (Distributed): Where each business unit or group may create its own social media programs without a centralized approach. Forrester calls this approach the “tire,” as it originates at the edges […]
Twitter Isn’t a Numbers Game My A$$
Yesterday an exchange on Twitter got me thinking about the whole concept of “followers” and “following” and how crazy the whole thing is. I saw Chris Brogan tweet this: I asked: He replied: I have to say I’m surprised and weirdly offended. I’m so tired of hearing (ok, reading) all the talk in social media […]
3 Things I Hate About Twitter
I make no bones about the fact that I’m obsessed with social media. However, it doesn’t mean I love EVERYTHING about social media; actually, there are plenty of things I don’t like about it. For example, I don’t love Flickr because I’m not an images kind of gal; I can easily take a pass on […]
Why Is It Surprising When People Don’t Blog?
It always amuses me when people express surprise or shock that execs–or people in general–don’t blog. Blogging=writing. If you don’t like to write, or can’t write well, why would you have a blog? Most execs probably didn’t become execs because they love writing and write really well. They are business people. Not writers. Not to […]