This year I’ll be going to ASAE’s Annual Meeting & Expo for the first time. When I registered, I was asked if I preferred to receive communication from vendors via email or regular mail. Since I can’t keep up with email as it is, I opted for regular mail and didn’t think much of it […]
Influence in the Context of Associations
“Influence” is a concept I know I’m reading, hearing and thinking about and I know I’m not the only one. I think it’s interesting to sit where I sit–an online community & social media manager for an association–knowing my concept of “influencers” is a lot different than that of the people higher up in my […]
Did You Know Online Community is a Priority for ASAE? Neither Did I
I’ve spent the past day and a half at ASAE’s Future Leaders conference. On one hand, it’s been great–I’ve learned some leadership stuff (I’m an “i”–who knew?), met some cool people, and gotten to hang out with my friend Lauren Wolfe. On the other, it’s made me wonder how, when almost 10% of kids today […]
Another Association Blogger Outreach Fail…Shocker
Examples like these are so misguided and ridiculous that they honestly make me embarassed to be part of the association world. In case you don’t want to click that link, the example to which I’m referring is a letter sent by the Director, Industry Communications for the National Potato Council. Except you would have no […]
ASAE’s Community Manager Position
Have you seen the movie White Chicks? If so, you know that part where they say “OOOH, you want to talk about mothers?!” Weirdly, that scene was what I thought of when I saw ASAE’s listing for a community manager. Why? Because if you read this blog you know if I have one pet issue, […]
Why Associations Should Avoid Facebook’s New “Tell Your Fans” Feature
On December 1, Inside Facebook announced a new tool available to some Facebook Page admins called “Tell Your Fans.” The tool allows ““admins of any new or smaller Pages” (wording apparently Facebook’s, although the link to Facebook’s documentation about “Tell Your Fans” seems to be inactive now and I can’t find anything in Facebook help […]
Association Vendors: Are You Delivering WOW Through Service?
Every company wants to be Zappos these days, because “Delivering WOW Through Service” sells product. Service matters these days, because more and more companies are realizing that people who get great service talk about the company that provided the great service. Also influencers matter–those people who talk a lot, and talk to people likely to […]
Facebook Promotions About to Get Easier for Nonprofits?
A little over a year ago I was breathing fire over Facebook’s new rules for promotions. Ask them permission before running a contest? No more “leave a comment to be entered to win…” hi-jinx? The free ride was over. Looks like Facebook has re-thought the whole promotions thing, because I just read that they will […]
Are Mobile Apps a Waste of Time for YOUR Association?
Photo by by Cyril Plapied Interesting debate going on in the association blogosphere recently–whether or not mobile apps are or are not a waste of time for associations. My take? You can’t know unless you ask your members. And yes I mean ask your members–not use data to guess their mobile usage needs based on […]
Open Community and the new association community manager
I’m taking part in the virtual book tour Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. In this post, Maddie and Lindy introduce the book and discuss a few of the ideas we hope to discuss more here […]