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Will Social Media Sites Replace Websites?

08.13.2010 by Maggie McGary // Leave a Comment

So an article in Advertising Age yesterday asked the question “Do we still need websites?” Facebook is killing your website. Coke is migrating its campaigns from branded sites to community platforms. Delta is selling tickets on Facebook. Who needs a website anymore, right? OMG, WRONG. Wrong, wrong, wrong. Consider this quote from the AdAge article: […]

Categories // Social media, Uncategorized

Increasing Demand For Social Media Managers

07.30.2010 by Maggie McGary // Leave a Comment

Last Friday I was in heaven; my friends Kiki L’Italien and Maddie Grant devoted a sizeable chunk of time on that day’s episode of Delcor’s Social Media Sweetspot to my favorite topic: social media salaries. The conversation starts about 14:50 in the video below, in case you missed it: Of course you should not only […]

Categories // Social media

Social Media Internships: Who’s Teaching Who?

07.26.2010 by Maggie McGary // Leave a Comment

I follow DcSocMediaJobs on Twitter and can’t help but notice that most of the listings are for either volunteer opportunities or internships. As someone who’s never had an internship, I admit I don’t know much about them, but from what I do understand about them, they’re sort of a two-way street: the intern gets to […]

Categories // Social media, Uncategorized

Facebook Fan Page Notifier

07.23.2010 by Maggie McGary // Leave a Comment

So you manage a Facebook Page? Or several? I’d be willing to bet one of your pet peeves is the lack of Facebook’s capability to alert you when someone has posted a comment on your wall or responded to one of your posts. Because Facebook doesn’t offer this feature, your only recourse is to obsessively […]

Categories // Social media Tags // Facebook

Social Media Salary Craziness

07.16.2010 by Maggie McGary // Leave a Comment

It’s been a while since I’ve blogged about my favorite topic: social media salaries. Since a lot of you find this blog through Google searches for “social media salary” I figure I’m not the only one who’s obsessed with the topic, so I may as well do another post about it, right? What’s there to […]

Categories // Social media

Think Your Lurkers Aren’t Engaged? Think Again

07.07.2010 by Maggie McGary // Leave a Comment

This week’s #assnchat (which, sadly, I missed) was about lurkers–are they valuable, how do you engage them, do you track them, etc. Even though I missed it, I apparently have lurkers on the brain, because when I read this post from Suzemuse, lurkers were the first thing I thought of. Watch this video, from Suze’s […]

Categories // Community management, Online community, Social media, Uncategorized

Social Media ROI: You Get Out What You Put In

06.21.2010 by Maggie McGary // Leave a Comment

Trying to figure out how much a Facebook “liker” is worth (can Facebook just give it up and change that back to fan please?) is apparently tricky business. First Adweek reported that Facebook fans were worth $3.60 each. Suddenly that number skyrocketed: a more recent study claimed that each fan is worth $136.38. Great news, […]

Categories // Social media, Uncategorized

Open Leadership–and Why Associations Shouldn’t Outsource Social Media

06.07.2010 by Maggie McGary // Leave a Comment

I was privileged to receive a review copy of Charlene Li’s new book Open Leadership. With almost every page turn I couldn’t help but think “every association leader needs to read this book.” One line in particular jumped out at me: “The first step is to understand the specific benefits of being open, which is […]

Categories // Social media, Uncategorized

Should You Quit Your Job if the Boss Doesn’t “Get” Social Media

05.14.2010 by Maggie McGary // Leave a Comment

The title of this post caught my eye: Is C-suite rejection of social media reason for you to quit? I actually did quit my job pretty much for this exact reason. If you know me or follow this blog you’ll recall I left my job last fall, due in large part to the frustration of […]

Categories // Social media, Uncategorized

How Far is Too Far to Bend Over for Social Media?

05.11.2010 by Maggie McGary // Leave a Comment

Maybe I just have a hard heart but the following exchange just makes me tired. Long story short: a blogger wrote about how his 8 year-old son who LOVES drawing airplanes sent a drawing and a letter to Boeing, asking them if they’d like to build his plane for real. The kid received a form […]

Categories // Social media, Uncategorized

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