So an article in Advertising Age yesterday asked the question “Do we still need websites?” Facebook is killing your website. Coke is migrating its campaigns from branded sites to community platforms. Delta is selling tickets on Facebook. Who needs a website anymore, right? OMG, WRONG. Wrong, wrong, wrong. Consider this quote from the AdAge article: […]
Increasing Demand For Social Media Managers
Last Friday I was in heaven; my friends Kiki L’Italien and Maddie Grant devoted a sizeable chunk of time on that day’s episode of Delcor’s Social Media Sweetspot to my favorite topic: social media salaries. The conversation starts about 14:50 in the video below, in case you missed it: Of course you should not only […]
Social Media Internships: Who’s Teaching Who?
I follow DcSocMediaJobs on Twitter and can’t help but notice that most of the listings are for either volunteer opportunities or internships. As someone who’s never had an internship, I admit I don’t know much about them, but from what I do understand about them, they’re sort of a two-way street: the intern gets to […]
Facebook Fan Page Notifier
So you manage a Facebook Page? Or several? I’d be willing to bet one of your pet peeves is the lack of Facebook’s capability to alert you when someone has posted a comment on your wall or responded to one of your posts. Because Facebook doesn’t offer this feature, your only recourse is to obsessively […]
Social Media Salary Craziness
It’s been a while since I’ve blogged about my favorite topic: social media salaries. Since a lot of you find this blog through Google searches for “social media salary” I figure I’m not the only one who’s obsessed with the topic, so I may as well do another post about it, right? What’s there to […]
Think Your Lurkers Aren’t Engaged? Think Again
This week’s #assnchat (which, sadly, I missed) was about lurkers–are they valuable, how do you engage them, do you track them, etc. Even though I missed it, I apparently have lurkers on the brain, because when I read this post from Suzemuse, lurkers were the first thing I thought of. Watch this video, from Suze’s […]
Social Media ROI: You Get Out What You Put In
Trying to figure out how much a Facebook “liker” is worth (can Facebook just give it up and change that back to fan please?) is apparently tricky business. First Adweek reported that Facebook fans were worth $3.60 each. Suddenly that number skyrocketed: a more recent study claimed that each fan is worth $136.38. Great news, […]
Open Leadership–and Why Associations Shouldn’t Outsource Social Media
I was privileged to receive a review copy of Charlene Li’s new book Open Leadership. With almost every page turn I couldn’t help but think “every association leader needs to read this book.” One line in particular jumped out at me: “The first step is to understand the specific benefits of being open, which is […]
Should You Quit Your Job if the Boss Doesn’t “Get” Social Media
The title of this post caught my eye: Is C-suite rejection of social media reason for you to quit? I actually did quit my job pretty much for this exact reason. If you know me or follow this blog you’ll recall I left my job last fall, due in large part to the frustration of […]
How Far is Too Far to Bend Over for Social Media?
Maybe I just have a hard heart but the following exchange just makes me tired. Long story short: a blogger wrote about how his 8 year-old son who LOVES drawing airplanes sent a drawing and a letter to Boeing, asking them if they’d like to build his plane for real. The kid received a form […]