I seem to be getting an increasing amount of traffic through people searching for information about social media salaries. Not at all surprising because there is precious little information out there about social media salaries. As I’ve blogged before, social media jobs in general are an enigma…titles are all over the place, from VP Digital […]
Does A Social Media Job = Career Suicide?
Geez, talk about a downer of a blog post: according to Jim Durbin of Social Media Headhunter, I am in a total dead-end job. As a social media specialist, I am what he calls a “social media doer” and “A social media doer is not a position with career advancement.” He makes some very valid […]
Are Social Media Rockstars An Endangered Species? Or The Future of Advertising?
Don’t get me wrong–I couldn’t be happier about Forrester’s newest report showing that social media adoption has basically become “nearly universal.” Definitely bodes well for me being gainfully employed. At the same time, though, I can’t help but notice that the whole social media rockstar thing is getting a little out of hand. As more […]
Is It Just Me Or Is Twitter Not Ready For Prime Time Yet?
Over the past few days I’ve seen about a million re-tweets of the big news: Twitter is about to roll out business accounts. I seem to be the only one who finds this news disturbing. I feel like I’m in the social media version of the Emperor’s New Clothes or something. Twitter’s shortcomings–which are so […]
Why A Social Media Career Might Not Be As Great As You Think
My kids love to snicker about my job: I’m a social media & community specialist. I kind of though they’d think it was cool that their mom gets paid to be on Facebook, Twitter and YouTube all the time, but of course I was wrong. They think it’s not a “real” job. Not surprisingly, many […]
I’m Confused! Conflicting Social Media Studies
One of the most confusing things to me about all this social media stuff is the constant conflicting information. One day there’s a study showing one thing; the next there’s another that shows just the opposite. For instance, WorkPlace Media’s recent study “Can Big Brands Crash The Social Networking Party?” found “The overall impact of […]
Blog-cation
I was going to try to be crafty and set up a bunch of posts to auto-post while I’m on vacation for a week…then I realized I need to get over myself because blogging is my HOBBY not my JOB and I don’t need to stress about it that much. So instead, I’m just going […]
State of the Association Social Media Job-o-sphere
There was a great post on cnbc.com the other day about social media jobs–how they are cropping up, but slowly. The article reveals that Forrester Research recently estimated social media marketing budgets will increase by more than 30 percent each year for the next five years, putting spending on pace to reach $3 billion by […]
Next Social Media Tool: Mind-Melding
“Hearing the blogger’s voice is no longer enough. We now want to read, see, and understand the blogger.” –From a blog post on Scribnia, Blogging is About the Blogger. What is it with us and this new breed of celebrity–the social media guru? We expect 24/7 real-time interaction with them. We can’t get enough just […]
Social Ads Eye Tracking Study
In honor of Embrace Your Inner Geek Day, I’m doing an extra-nerdy post–so enjoy! I find it ironic that the results of this study claiming ads on social networks actually do well in eye tracking studies are published on a page that is such a usability nightmare…and I also am skeptical about the study’s findings. […]