If you’ve been reading this blog for a while you know I have a long-standing obsession with citizen journalism and how it benefits companies but takes advantage of content creators. Almost a year ago I pondered what would be the tipping point for people deciding they’re tired of providing free content to media outlets who then make […]
Klout as a Tool for Community Managers: Why I Don’t Buy it
I’ve recently been seeing a slideshare presentation about Klout for Community Managers making the rounds to general fanfare. No offense to the authors of that presentation, but I totally don’t buy it. The biggest factor that goes into a Klout score is Twitter use. The more you tweet and the more followers you have, the […]
The Myth of Influence
I’m by no means the only one who has called BS on the concept of influence; others have done a much better and thorough job of pointing out the problems inherent in the current crop of influence-measuring tools. When even the CEO of Twitalyzer says “to use Twitalyzer (or Klout for that matter) to make […]
“Social Media” or “Social Networking”–Which Term is Correct?
I recently learned that Forrester Research has launched new online communities aligned by professional role: IT, Technology Industry, and Marketing & Strategy professionals. Curious to see what was going on, I joined the marketing & strategy professionals one. The first discussion thread I noticed was titled “Please, please, please don’t call it “Social Networking”, unless you wanna […]
House Parties for Associations–Really?
So have you heard about House Parties? The first time I heard about them was when I read about Microsoft’s cringe-inducing Windows 7 launch party video. Didn’t exactly make me think of House Parties in a great light. Granted, that same campaign won a Forrester Groundswell Award…go figure….but I still maintain that it’s a goofy […]
Why I’m Breaking Up With Apple
First let me clarify: I’m not getting rid of my iPhone and my iPad isn’t going anywhere either. However, my love affair with Apple is definitely over and my MacBook is on my shit list. That, and there’s a new HP laptop in our house and I’m pretty sure it’s going to be taking the […]
For the Love of GOD Can Someone Please Explain Quora?
Have you seen the story about the homeless guy with the dream radio voice yet? I’d venture to guess the answer to that is “yes,” given the amount of press the guy has gotten over the past week or so. But there’s something that’s gotten even more coverage than radio guy lately–at least in my […]
Happy Holidays
My daughter showing off the Tokidoki/Sanrio iPhone case she got me for Christmas I didn’t intend to take a holiday blogcation, but it appears that’s what I’m doing since I doubt my sister and her family, who are spending the week with us, will appreciate me sneaking off to blog. So I’ll just take this […]
Social and Silos
Great post by David Armano explaining how social initiatives span silos. This is something I struggle with daily; getting people to understand that even though I am the dedicated social media “person” it doesn’t mean other departments can take a pass or not pay attention to social media. As I talked about in my recent […]
Safe Holiday Shopping Tips for Mobile Devices and Social Media
Those of you who read this blog know I a) don’t generally do sponsored posts of any kind and b) don’t consider myself to be mommy blogger. However, I have to say that I AM proud to be a member of the BitMom blogger network because internet safety, especially as it relates to kids and […]