Can I just say that I will be very, very glad when the word “influencer” is struck from the vocabulary of every marketing, PR and social media person. Why? Because the whole concept of “influencer” based on stuff like Klout or stupid tools like Vitrue’s Social Page Evaluator is absolute BS. Anyone can have a […]
Is Your Strategy to Engage Influencers? Then Don’t Ignore the C-Listers.
This is something I’ve been thinking about but didn’t really think it wise to blog about, but what’s the point of having a blog if you can’t write what you want to write about, wise or not? I’ll just throw this out there. A few weeks before BlogWorld I received an email from a company […]