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How to Showcase Online Community Wins for Membership Marketing

04.11.2014 by Maggie McGary // 2 Comments

Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]

Categories // Associations, Community management, Online community Tags // marketing, membership

Using Online Community to Increase Member Retention

03.11.2014 by Maggie McGary // Leave a Comment

For the past few days I’ve been in Orlando at ASAE’s Great Ideas conference. I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Also, it’s sunny and warm here and not a snowflake in sight, […]

Categories // Associations, Community management, Online community Tags // membership

The State of Social Media in Membership Marketing

07.19.2013 by Maggie McGary // Leave a Comment

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. Here are some social media highlights I pulled out of the 2013 report: One of the top challenges cited by associations is difficulty attracting/maintaining younger members 74% of responding […]

Categories // Associations, Community management, Online community, Social media Tags // marketing, membership, membership marketing

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