Yesterday I spoke at Digital East about the challenges and opportunities of association social media. A lot of the information I presented came from ASAE’s new report, Benchmarking in Association Management: Social Media. I still need to post my slides (not that they’ll be super useful to anyone, as I went all Slide:ology and only […]
Archives for September 2011
Digital East
This afternoon and tomorrow I’ll be attending Digital East in Tysons Corner, VA. Tomorrow morning I’ll be speaking on a panel about association social media with Danielle Brigida, the digital marketing manager from the National Wildlife Federation and Stacie Saunders, social media strategist from AICPA. My topic? Social Media Opportunities and Challenges for Associations. (I’ll […]
Innovation and Lone Dogs
I’ve been wanting to write a post about innovation since I started hearing about ASAE’s Innovation Talks. But I have to say–I’m a bit burnt out on innovation. As one of the few association staffer’s dedicated solely to social media and community management, I feel like I’ve been eating, drinking, sleeping and playing “innovation” for […]
Are we Being Gamed by Gamification?
I’ve blogged about Foursquare before and how it doesn’t have much value proposition for the user…yet here I am, over a year after my “Foursquare fatigue” post and I’m still using Foursquare. Still fumbling around with my phone while trying to juggle my wallet and coffee at Dunkin Donuts so I can reclaim my mayorship. […]
Biggest Mistake My Ass–and Other Facebook News
I know I already blogged about this, but I couldn’t help but smart when I saw this headline about the Biggest Facebook posting mistake you can make. (With all due respect to Brian Carter, who I know and like, and who happens to be super smart in all things Facebook…but I remain unconvinced about the […]
Should Vendors be Industry-Specific?
Even though it’s been over a month since ASAE’s Annual Meeting, I continue to get occasional emails and regular mail from vendors who exhibited at the expo. Did I mention that I had a blast in St. Louis? 😉 Something I’ve been thinking about since then is whether businesses that cater to associations need to […]
Do the Benefits of Using a 3rd Party API to Post to Facebook Outweigh the Cons?
Photo by katerha I keep reading posts about how you shouldn’t post to Facebook using a 3rd party APIs because it kills your EdgeRank. Supposedly Facebook penalizes 3rd party APIs’ EdgeRank (the “secret sauce” that determines how often your Page’s updates show up in users’ news feeds) and collapses 3rd party API updates. While I’m […]
Associations: Launching a Community? Who’s Managing it?
This past year I’ve seen the number of community managers skyrocket….except in the association space. At the same time, in the association space, there seems to have been an explosion of orgs launching white label community platforms. Obviously this costs money–a decent amount of money…yet many associations investing in the technology don’t seem to be […]