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Does Association Community Management Need Its Own Association?

11.18.2015 by Maggie McGary // Leave a Comment

Does Association Community Management Need Its Own Association?

What could be more meta than a conference for community managers to talk about community management? How about an association conference for association community managers to talk about managing association communities? Ok, sorry–I’m in post-conference stupor after my first-ever SFPE annual conference (Society of Fire Protection Engineers) and also still thinking about the Higher Logic Super […]

Categories // Associations, Community management, Online community Tags // online community, the community roundtable

Why Associations Should Be Planning Their LinkedIn Exit Strategy

09.23.2015 by Maggie McGary // 3 Comments

Why associations should be planning their LinkedIn exit strategy

Ah, LinkedIn…where would my blogging be without your Groups feature? It’s been a few months since I’ve written about why associations shouldn’t rely on LinkedIn Groups and speculated about whether LinkedIn is in the (albeit slow) process of phasing out the groups feature, but a few recent things have ramped up my suspicions and made me think that […]

Categories // Associations, Community management, LinkedIn, Online community, Social media Tags // associations, LinkedIn, LinkedIn groups, online community

What Associations Can Learn from Reddit’s Volunteer Moderator Revolt

07.04.2015 by Maggie McGary // 1 Comment

According to MGI’s 2015 Membership Marketing Benchmarking Report, more and more associations are tying member retention to private online communities, citing that “for associations reporting more participation in their private social network, 53% report an increase in membership over the past year, compared to 22% whose membership declined.” Not bad, right? Not to be all […]

Categories // Associations, Community management, Online community Tags // associations, online community

What Online Communities Can Learn About Events from DashCon

07.15.2014 by Maggie McGary // Leave a Comment

If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, […]

Categories // Associations, Community management Tags // associations, online community

How to Showcase Online Community Wins for Membership Marketing

04.11.2014 by Maggie McGary // 2 Comments

Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]

Categories // Associations, Community management, Online community Tags // associations, online community

Online Community Spurs Inter-Association Collaboration

03.14.2014 by Maggie McGary // Leave a Comment

Perusing Twitter yesterday, I happened to see an SLP (speech-language pathologist) tweet a link to this ASHA Leader article. It’s a great article about a grassroots movement among SLPs and other healthcare practitioners to figure out a way to reduce stress on clinicians and foster patient-centered care in long term care facilities. It’s also a […]

Categories // Associations, Community management Tags // online community

Using Online Community to Increase Member Retention

03.11.2014 by Maggie McGary // Leave a Comment

For the past few days I’ve been in Orlando at ASAE’s Great Ideas conference. I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Also, it’s sunny and warm here and not a snowflake in sight, […]

Categories // Associations, Community management, Online community Tags // member retention, online community

Why Online Community is About More Than Community for Associations

01.29.2014 by Maggie McGary // Leave a Comment

There’s been a flurry of attention over a recent Associations Now story about how Doximity, a private online community for physicians, is outpacing the AMA in terms of membership. I started to reply to one of the comments in the original story, but then my response got so long I figured I should just write […]

Categories // Associations, Community management, Online community Tags // associations, online community

My 3 CMAD Wishes

01.26.2014 by Maggie McGary // Leave a Comment

Another year, another Community Manager Appreciation Day (CMAD). This time last year I was quitting community management. That lasted about ten minutes because I missed it : )  Now I’m back, or trying to be back, and continuing to fight the good fight for community management in the association world. Things are inching forward, with […]

Categories // Community management, Online community Tags // online community

New Resource from Online Community Results

11.20.2013 by Maggie McGary // Leave a Comment

Friend Ben Martin over at Online Community Results has a new resource to help introduce you to some of the vendors in the association community vendor space. The guide addresses many variables about each platform, such as resource library features, messaging, mobile friendliness, compatibility with AMS systems, open API, code base, design flexibility, and more. […]

Categories // Community management, Online community Tags // online community

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