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Archives for April 2014

Is Removing Blog Comments The New Black?

04.21.2014 by Maggie McGary // Leave a Comment

Over the past few months, I’ve started noticing, if not a trend, a sort-of trend: blogs shutting down comments. While I’m sure there have been many other instances of this happening, the first I really noticed was Popular Science last September. The move was controversial and got them a ton of coverage in both the […]

Categories // Blogging

LinkedIn Cuts More Free Features

04.16.2014 by Maggie McGary // 1 Comment

Are LinkedIn groups or company pages part of your organization’s social media strategy? If so, you should be aware that LinkedIn seems to be slowly but surely phasing out a lot of free features in what appears to be a move towards less free lunch/more monetization. Not surprising after their recently reported weak revenue outlook. […]

Categories // Online community, Social media Tags // LinkedIn

How to Showcase Online Community Wins for Membership Marketing

04.11.2014 by Maggie McGary // 2 Comments

Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]

Categories // Associations, Community management, Online community Tags // marketing, membership

WTF Influence?

04.09.2014 by Maggie McGary // Leave a Comment

Am I the only one who’s wondering when the whole concept of “Influence” totally just jumped the rails? Not that I ever credited Influence platforms like Klout and/or Kred much to begin with…ok, I didn’t credit them. At all. But lately? The whole concept of influence just seems to have gone from iffy to just […]

Categories // Uncategorized

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