Are LinkedIn groups or company pages part of your organization’s social media strategy? If so, you should be aware that LinkedIn seems to be slowly but surely phasing out a lot of free features in what appears to be a move towards less free lunch/more monetization. Not surprising after their recently reported weak revenue outlook. […]
How to Showcase Online Community Wins for Membership Marketing
Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]
WTF Influence?
Am I the only one who’s wondering when the whole concept of “Influence” totally just jumped the rails? Not that I ever credited Influence platforms like Klout and/or Kred much to begin with…ok, I didn’t credit them. At all. But lately? The whole concept of influence just seems to have gone from iffy to just […]
LinkedIn Products & Services Tab Disappearing April 14
My eyes are bleeding from all the posts about Facebook’s drop in organic reach (yes, I know, I, too, am guilty about having written about it). People seem shocked that Facebook would do something as crass and uncaring as charging people to reach their audiences, when we’ve been getting that lunch for free until now. […]
LinkedIn Products & Services Tab Disappearing April 14
My eyes are bleeding from all the posts about Facebook’s drop in organic reach (yes, I know, I, too, am guilty about having written about it). People seem shocked that Facebook would do something as crass and uncaring as charging people to reach their audiences, when we’ve been getting that lunch for free until now. […]