Every year about this time I hit a blogging wall and just don’t feel like spending a bunch of time online. Well, more time than the ridiculous amount of time I already spend online for work stuff, that is. And if I had a dollar for every blog post I’ve ever written about being burnt […]
Knowing When to say Goodbye to Community Management
There’s a time and place for everything…and sometimes you’re in the right place at the wrong time. Like if you’re a community manager in all but a handful of companies today. Community management is the “it” job right now–it sounds so hip and glamorous and like a great career move. After all, isn’t the future […]
Please Don’t do a Facebook Contest Without Educating Yourself First
Over the past year I’ve seen more and more small businesses using Facebook to promote their products and services. Because, as everyone knows, Facebook is magic and all you need to do is set up a page and BAM–sales start pouring in, right? Sigh. I won’t even go there, but honestly, in one regard I […]
Why Should Brands Only Date Bloggers? Because Nobody Likes a Schmoopie
As anyone who has read this blog over the past few years knows, I’m the kind of blogger who blogs because I love to write, not because I want to make money blogging. Not that there’s anything wrong with bloggers who do it for the money or the swag or whatever other incentive…more power to […]
Who “Owns” Content?
Seems like every other thing I’ve read this past week has been about curation and/or content marketing. Call me a snob, but something about the word “content” makes the writer in me cringe just a lil’ bit. Is that what writing has come down to–a delivery mode for marketing messages? Granted, in the context of […]