Great post by David Armano explaining how social initiatives span silos. This is something I struggle with daily; getting people to understand that even though I am the dedicated social media “person” it doesn’t mean other departments can take a pass or not pay attention to social media. As I talked about in my recent […]
Why Associations Should Avoid Facebook’s New “Tell Your Fans” Feature
On December 1, Inside Facebook announced a new tool available to some Facebook Page admins called “Tell Your Fans.” The tool allows ““admins of any new or smaller Pages” (wording apparently Facebook’s, although the link to Facebook’s documentation about “Tell Your Fans” seems to be inactive now and I can’t find anything in Facebook help […]
New Facebook Profiles Only Hours Old…And Already A Privacy Glitch
What was my first thought when I heard about the new Facebook profile layout? So does the new Facebook profile come with any “oops” privacy roll-backs like previous Facebook changes? #skepticalofFBless than a minute ago via Twitter for iPhonemaggielmcg maggielmcg Looks like we didn’t have to wait long for the first privacy glitch to reveal […]
Three Reasons I Already Don’t Like Jumo
Lots of buzz about Jumo recently–the new social network whose mission is (ostensibly, at least) “We connect individuals and organizations working to change the world.” Why am I so bitter about Jumo already, you ask? Three reasons: 1) You must have a Facebook account to use it. Seriously? What if all you want to do […]
Facebook Promotions About to Get Easier for Nonprofits?
A little over a year ago I was breathing fire over Facebook’s new rules for promotions. Ask them permission before running a contest? No more “leave a comment to be entered to win…” hi-jinx? The free ride was over. Looks like Facebook has re-thought the whole promotions thing, because I just read that they will […]
Protecting Your Privacy on Facebook with safego
If you read this blog you know that, while I acknowledge Facebook can be a valuable business tool, I have have, at best, a love/hate relationship with Facebook. I love how easy Facebook makes it to see what’s going on in friend’s lives, but I hate their continual “whoops, we didn’t mean to…” attitude. As […]
Calling BS on Klout and the Concept of Influencers
Can I just say that I will be very, very glad when the word “influencer” is struck from the vocabulary of every marketing, PR and social media person. Why? Because the whole concept of “influencer” based on stuff like Klout or stupid tools like Vitrue’s Social Page Evaluator is absolute BS. Anyone can have a […]
Why I Will Never, Ever Use Facebook Places
It’s simple: because I hate how much of my life Facebook already owns and has control over. Facebook is now worth $33 BILLION–all because chumps like me are willing to share their lives with the world and Facebook gets to sell us out. Why the hell am I going to give them one more piece […]
Use of Social Media by Older Adults Doubles
According to a newly-released study by Pew Internet Research, social media use among internet users ages 50 and older has nearly doubled in the past year: from 22% in April 2009 to 42% in May 2010. During the same period, use among those ages 65 and older grew 100%–from 13% to 26%. You can read […]
Social Media Success is More Than Skin Deep
Augie Ray from Forrester wrote an awesome post about the difference between social media success and social media marketing success. He makes the great example of three retailers whose stores he recently visited, two of which were horribly staffed and maintained–yet those same two stores boast “successful” social media campaigns. Social media marketing-wise they’re doing […]