According to iStrategyLabs, “a digital agency focused on providing clients with interactive strategy, experiential marketing and content creation services,”Facebook’s “older” demographic is growing at an exponential rate. According to their 2008 data, the 35-54 year old segment grew 172.9% in 10 months. Their newly-updated data for 2009 shows a 276% Growth in 35-54 Year Old […]
Watching Old Media Die, One Tweet At A Time
I’ve blogged about it before: old media is dying. A few days ago, Brian Solis had a great, statistics-laden post documenting “the looming exit of print newspapers as a primary source of national and international news.” Don’t want to take the time to read either one of those posts? Or just don’t believe it? Just […]
Twitter in Real Life
There’s a good reason I’m a blogger and not a videographer: because I’m horrible at making videos. Actually, that’s not technically true; I haven’t ever tried to make a video. I don’t know the first thing about directing, editing, animating–frankly, I don’t even know the terms for the things I don’t know. Suffice it to […]
Why Every Stay-Home Mom Needs to Be On Facebook
A few weeks ago I went to a bingo night at school, arranged by the PTA. PTA isn’t really my thing, but any form of gambling is, so I went. After bingo (I didn’t win once in 21 games—go figure why I love gambling) I went out for drinks with a group of moms. When […]
Social Media, Circa 1997
Canadian blogger SuzeMuse had a great post today about social media not being new at all. As a social media veteran of over 11 years, I can assure you she’s right. Her post inspired me to take a trip back to web 2.0, circa 1997. Back then, I was a stay-home mom, desperate for social […]
Association Social Media Roadshow Reflections Part 1: Twitter
*Disclaimer: I work for the American Speech-Language-Hearing Association (ASHA); however, this is my personal blog in which I express my own thoughts and opinions.* *When I sat down to write this post I intended it to be a wrap up of all my thoughts about our social media explorations at ASHA’s Annual Convention. Once I […]
We Built it. They Came. Now What?
Facebook for business–you’re kidding, right? Everyone knows Facebook is for teenagers sharing drunken or suggestive photos of themselves–what possible use could it possibly have with regard to business? The answer: plenty. But I work for a non-profit–do these “business solutions” still apply? Definitely. Not sure if Facebook is a good fit for your business or […]
This Just In: More Old People Are Using Social Media
Forrester Research has updated their data on Social Technographics and–shocker–the upshot is that social technology participation has grown significantly in the last year. “Inactives”–people who don’t participate at all in social networking or technologies–now make up only 25% of the online population in the US. “Spectators”–people who read blogs, watch videos, rate products or listen […]
Social Media Manager: What’s It Worth To Your Association?
Lately there’s been a big buzz about a newly-created Manager, Social Media position at the National Association of Realtors (NAR). Judging by the number of people blogging, tweeting or otherwise talking about it, I can only imagine how many resumes are flying into NAR. Anyone who knows me knows I’m nosy, particularly about people’s salaries. […]
Hey–Don’t I Know You? Social Networking Makes the Leap From Online to Real Time
Picture this: you’re in a restaurant, all cozied up with your secret honey, holding hands in the safety of your favorite “safe” meeting spot far away from the prying eyes of people you know. Suddenly a guy who looks vaguely familiar approaches your table and greets you warmly. “Hey–it’s great to actually ‘see’ you in […]