Nobody likes to be laughed at–much less, publicly. Amirite? As a person who has, um, strong stances on things–especially in writing–being called out on my opinions is nothing new to me. Neither is stepping on toes–usually totally unintentionally. While in person, I HATE conflict, for whatever reason, in writing, I somehow manage to invite it. […]
Content Migration Tips from Content Strategy Pro Hilary Marsh
When I read her recent listserv response about tips for preparing to migrate content to a new website, I was so impressed I asked the poster—content strategy pro Hilary Marsh—if she’d be willing to write a guest post for Mizz Information. Lucky for us she agreed—so whether you’re preparing to move your org’s web content […]
Do You Give Your Product Away for Free? No? Then Please Don’t Ask Clients to Work for Free
I’ve been thinking about this post for a few months now but haven’t hit “publish” because I didn’t want to come off as ranty or negative or whatever. But let’s be honest…when has that ever stopped me in the past? 🙂 So, sorry but…not really sorry because I’d like to think that there are win/win […]
3 Reasons Why Content Marketing Doesn’t Work for Associations
On Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. If you want to see our five quick tips for improving your website in five minutes, you’re in luck–here’s the link to our presentation. […]
Blogging in the Era of Content Marketing
Thoughts about whether bloggers feel less inspired to create these days now that blogging seems all about numbers and not so much about thoughts and words.