So I just saw this tweet Naturally I clicked the link; I’m always interested when social media is “proof” of anything. TheBigMoney.com has come up with a ranking of companies based on their social media engagment. How are they defining “engagement”? According to ZDNet, this is how BigMoney explained the selection process: Companies had to […]
I’m Thankful for….Blogcation
Among the many, many things in life that I’m thankful for–good health, a wonderful family, a great job despite a rough economy, material comforts, scads of interesting friends both on and offline, to name just a few–I’m thankful for the opportunities blogging has brought me. To me, blogging is one of the few pleasures in […]
Forget Traits–4 DSM Diagnoses of Social Media Mavens
Social media people love them some lists. 5 Qualities of a Good Social Media Manager. 3 Qualities to Look for When Hiring a Community Manager. Social Media Folks to Watch in 2010. Twitter lists…for chrissake–don’t even get me started on Twitter lists. In short, there are LOTS of lists out there related to social media […]
Association Social Media #Fail
There’s no shortage of buzz about what associations should be doing with regard to social media. Workshops. Webinars. Blogs. Tons of sources of information for crafting social media policies, setting up a Facebook page, using social media in conjunction with events. Somehow one association seems to have missed all these helpful resources, or else just […]
The Chicken and Egg Problem With Social Media Hiring
Some great posts this week about hiring for social media jobs: one by Amber Naslund and one by Tom Humbarger. My favorite quote from Tom’s post: “There are only so many social media gurus and rockstars – If you specify that you are seeking a social media guru or rock-star, then expect to pay a […]
A Third Sure Thing In Life: Death, Taxes and Facebook Page Admin Rights
Facebook public profiles–they’re a good thing, right? Why would your brand NOT create one? All those millions of Facebook users will be able to interact with your brand, your messages will go effortlessly viral via the every-improving News Feed feature…and it’s free. Well, unless you want to run a contest on your page….but I digress. […]
The Facebook Free Ride is Over
Remember Facebook–the free platform you can use to post whatever you want, in whatever format you want, for free? Remember all the limitless possibilities for engagement it promised brands? Yeah, well stick a fork in that memory because it’s done; Big Brother Facebook just announced some new rules that require you to get their approval […]
The Recession Isn’t What’s Wrong With Blogging
I read this post yesterday and feel like I’m living in some kind of parallel universe since them. There are scads of comments but not one person seems to be concerned with the following passage: “I still remember that in 2008, I got a really incredible contract via my ad service company (I have a […]
The Other Side of Social Media Policies–Employee’s Rights
I’m always reading about employees being fired for stuff they say online or how you have to watch what you say if you want to keep your job or find a new one. But until today I’d never realized that it’s actually employers who may have to watch how they react to things their employees […]
Social Media Salary Report: Ladies, It’s Not Pretty
Those of you who frequent this blog know I’m obsessed with social media salaries–I post about the lack of social media salary and title data quite frequently. So you know I jumped at the chance to participate in Forum One Network’s Online Community & Social Media Compensation survey for 2009 because by doing so I […]