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Brands on Twitter—Are They There For You or For Themselves?

03.16.2009 by Maggie McGary // Leave a Comment

First there was Comcastcares. (Ok, they were not actually first but it was the first example that came to my mind. Zappos is another notable example, but for whatever reason I thought of Comcast first. Sorry Zappos.) Frank Eliason, Comcast’s “director of digital care”– who Business Week dubbed as “the most famous customer service manager […]

Categories // Social media Tags // Twitter

Gen Whine In The House

03.11.2009 by Maggie McGary // Leave a Comment

Yesterday I made the mistake of watching a video of Penelope Trunk giving a speech about Gen-Yers in the workplace. The same now-cliche stuff about managing 20-somethings: don’t expect them to “pay dues” because they’ll walk if they have to do grunt work like other generations had to; keep them motivated with treats or special […]

Categories // Uncategorized

Changes to Facebook Pages: Good or Bad for Associations?

03.05.2009 by Maggie McGary // Leave a Comment

You’ve probably heard it’s coming: on March 11, Facebook will roll out a new look for pages. Rather than trying to summarize the changes and either bore those of you who already know about them or lose those of you who have no idea what I’m talking about, I’ll let you go read these posts […]

Categories // Associations, Social media Tags // Facebook

NYT Local “Blog”–Is This A Joke?

03.04.2009 by Maggie McGary // Leave a Comment

The other day I posted about the reports that the New York Times was going to be launching a new local blog network this past Monday. Today I realized I’d forgotten to check to see if the launch actually happened and went to check it out. First of all, good luck to you if you […]

Categories // Uncategorized

Is Mainstream Media Capitalizing on Citizen Journalism?

02.28.2009 by Maggie McGary // Leave a Comment

I blog about it all the time: citizen journalism is on the rise. Meanwhile, newspapers are folding at an ever-increasing rate. What’s the natural next step as these two trends become more and more prevalent? Online news outlets depending on citizen–e.g. unpaid–journalists to provide content while they continue to phase-out real–e.g. paid–journalists. Not only does […]

Categories // Blogging

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