The other morning I was reading the Washington Post (yes, I subscribe to and read the paper almost every day) and noticed the headline “Google will put users into online ads.” Hm. Apparently Google plans to go the way of Facebook’s “sponsored stories,” putting users’ comments and photos into online ads for products and services […]
LinkedIn is Great…But Not as Your Community Platform
I know this topic has been discussed to death, particularly in the association community, but I just can’t help weighing in again after seeing it come up yet again in the ASAE LinkedIn group. The topic? Killing a private community in favor of using public social media platforms–in this particular case, LinkedIn groups. If you […]
Is “Most Active” the Best Metric for Online Communities?
It occurred to me this morning as I visited ASAE’s community, Collaborate, that just as a lot of social metrics are focused on quantity over quality, so are private community metrics. Featured on the home page of the community is the popular leaderboard showcasing “most active members”–aka the members who post the most and/or visit […]
10 Best Practices for Association Social Media
Last week, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley, Chad Davis and Curtiss Midkiff. The presentation is on Slideshare in case you can’t […]
Suicide Prevention Week–Go Team Jacob
All week, I’ve been struggling with this post, as I’ve tried to think of how to convey the importance and sadness of the message…and the result has been that I’ve written nothing. Which is not ok, because I would not be able to forgive myself if I let this week pass without doing my part […]