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Tips for Handling Graphic Design When You’re Not a Designer

11.05.2015 by Maggie McGary // 1 Comment

Tips for Handling Graphic Design When You're Not a Designer

A few months ago, Beth Brodovsky, a long-time Twitter friend made via trusty #assnchat, invited me to join her for her  podcast Driving Participation to chat about the challenges of being a communications pro at a small staff association. To me, one of the biggest challenges of wearing all hats communications/marketing/web/social media/editorial is graphic design. It’s like “one […]

Categories // Associations Tags // associations, communications, graphic design

Why Associations Should Be Planning Their LinkedIn Exit Strategy

09.23.2015 by Maggie McGary // 3 Comments

Why associations should be planning their LinkedIn exit strategy

Ah, LinkedIn…where would my blogging be without your Groups feature? It’s been a few months since I’ve written about why associations shouldn’t rely on LinkedIn Groups and speculated about whether LinkedIn is in the (albeit slow) process of phasing out the groups feature, but a few recent things have ramped up my suspicions and made me think that […]

Categories // Associations, Community management, Online community, Social media Tags // associations, LinkedIn, LinkedIn groups, online community

What Associations Can Learn from Reddit’s Volunteer Moderator Revolt

07.04.2015 by Maggie McGary // 1 Comment

According to MGI’s 2015 Membership Marketing Benchmarking Report, more and more associations are tying member retention to private online communities, citing that “for associations reporting more participation in their private social network, 53% report an increase in membership over the past year, compared to 22% whose membership declined.” Not bad, right? Not to be all […]

Categories // Associations, Community management Tags // associations, online community

Pros and Cons of Periscope for Associations

06.19.2015 by Maggie McGary // 1 Comment

I just returned from Association Media & Publishing’s Annual Conference, which was awesome. I learned a ton, met some great new people and enjoyed being back in the association media community. I was also lucky to hang out with cool friends like Monica Bussolati, who thought we should experiment with Meerkat and Periscope to livestream parts of […]

Categories // Associations, Social media Tags // associations, event planning, Meerkat, Periscope, social media

What Online Communities Can Learn About Events from DashCon

07.15.2014 by Maggie McGary // Leave a Comment

If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, […]

Categories // Associations, Community management Tags // associations, online community

My Cyber Awakening

06.30.2014 by Maggie McGary // Leave a Comment

As I mentioned in my last post, I recently started a new job, a large part of which is covering tech and cybersecurity issues. After five years of obsessively focusing on social media and community management, it’s an interesting change and fun to be learning so much. At the same time, though, it’s kind of […]

Categories // Associations Tags // associations, cybersecurity, social media

What does the collaborative economy mean for associations?

05.06.2014 by Maggie McGary // Leave a Comment

I’ve been reading and thinking about the collaborative economy for a while now, and of course can’t help but wonder what it means for the association industry. Never heard of “collaborative economy”? Jeremiah Owyang defines it in this post: “the Collaborative Economy enables people to efficiently get what they need from each other.” Going by […]

Categories // Associations Tags // associations

What Your Association Conference Looks Like on Twitter

02.25.2014 by Maggie McGary // Leave a Comment

This is a bit nerdier than usual, but I thought this was a pretty cool representation of what an association conference looks like on Twitter via NodeXL, a free open source template for Excel that lets you explore network graphs. I am working on my Excel-phobia and can only dream of being able to create […]

Categories // Associations Tags // associations, social media measurement, Twitter

10 Best Practices for Association Social Media

09.17.2013 by Maggie McGary // Leave a Comment

Last week, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley, Chad Davis and Curtiss Midkiff. The presentation is on Slideshare in case you can’t […]

Categories // Associations, Social media Tags // associations, social media

Nonprofit Heads Up: Google Grant Renewals

07.30.2013 by Maggie McGary // Leave a Comment

 (This post originally appeared on Socialfish) If your association has a Google Grant for AdWords, be on the lookout for a renewal form. Google is requiring that existing grantees who have been in the program for six months or more to submit a renewal form with their current nonprofit status documentation and AdWords Customer ID. Once you […]

Categories // Uncategorized Tags // associations, Google grants

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