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Why Skipping LinkedIn is a Mistake for Association CEOs

02.25.2016 by Maggie McGary // Leave a Comment

So my husband subscribes to CEO Update, the most expensive old-school publication ever, which I find entertaining specifically for its old-schoolness. It arrives in all its black and white, mimeographed-looking glory each month, full of association news and association executive job postings. This month’s issue, though, was a bit of a head-scratcher for me, though, […]

Categories // Associations, LinkedIn Tags // ASAE, LinkedIn, social media

Current Trends in Association​ Social Media Use

07.30.2015 by Maggie McGary // 2 Comments

  Last week I was one of the keynote speakers at Association Trends’ TRENDS Live breakfast event on Association Social Media Top Performance and Best Practices. I talked about current trends in association social media use and the platforms and practices associations are currently using (Facebook is the biggest according to both Association Trends’ Association […]

Categories // Associations, Social media Tags // association social media, Facebook, Instagram, Periscope, Pinterest, social media

Pros and Cons of Periscope for Associations

06.19.2015 by Maggie McGary // 1 Comment

I just returned from Association Media & Publishing’s Annual Conference, which was awesome. I learned a ton, met some great new people and enjoyed being back in the association media community. I was also lucky to hang out with cool friends like Monica Bussolati, who thought we should experiment with Meerkat and Periscope to livestream parts of […]

Categories // Associations, Social media Tags // associations, event planning, Meerkat, Periscope, social media

My Cyber Awakening

06.30.2014 by Maggie McGary // Leave a Comment

As I mentioned in my last post, I recently started a new job, a large part of which is covering tech and cybersecurity issues. After five years of obsessively focusing on social media and community management, it’s an interesting change and fun to be learning so much. At the same time, though, it’s kind of […]

Categories // Associations Tags // associations, cybersecurity, social media

The Dark Side of Social Media

06.18.2014 by Maggie McGary // Leave a Comment

Wow, it’s been a while since I’ve blogged here. I guess it’s no wonder, with so much going on in my non-blog life. My daughter graduated from high school (yikes). I took her to Atlantis to celebrate, which was awesome. I got *another* cat. And a new job. I now work mostly from home and […]

Categories // Uncategorized Tags // cybersecurity, social media

Why Pinterest Ads Will Beat Facebook Ads

05.20.2014 by Maggie McGary // Leave a Comment

Look out, Facebook–Pinterest has launched paid ads. And I bet you a billion dollars they’re going to kick Facebook ads’ collective ass. Why? According to the AdAge article above, “Pinterest’s head of partnerships Joanne Bradford explained that the company is taking a “consultative approach” to ad selling, which means working closely with brands to help […]

Categories // Facebook, Pinterest Tags // Pinterest, social media

Is it Just me or has Twitter Jumped the Shark?

03.05.2014 by Maggie McGary // Leave a Comment

If you know me, you know I used to be a Twitter devotee. And if you follow me on Twitter, you also know, not so much in the past year. Sure, I still use it on a daily basis, but much less than I used to use it. Apparently, I’m not the only one with […]

Categories // Social media Tags // social media

Why Associations Need to Revisit Communication Strategy in 2014

01.19.2014 by Maggie McGary // Leave a Comment

I’ve been “doing” social media in the association world for six years now and if I had a dime for every time I’ve heard the comment “but our members are older and aren’t using social media,” I could probably retire right now. Associations use that “truth” to justify keeping the status quo with their communications […]

Categories // Associations, Facebook Tags // associations, communication strategy, Facebook, social media

Three Things Associations Can Be Doing with Pinterest

12.09.2013 by Maggie McGary // Leave a Comment

If you read this blog (or follow me on Pinterest), you know I’m obsessed with Pinterest. OBSESSED. It’s my equivalent of paging through a billion different magazines, cookbooks (which I never actually do) and idea boards, and being able to save everything that attracts my eye for possible future reference. I use it as my […]

Categories // Content Marketing, Pinterest Tags // Pinterest, social media

Will I See You This Week?

12.01.2013 by Maggie McGary // Leave a Comment

I can’t believe it’s already December! I’ve barely recovered from the overlappingThanksgiving+Hannukah, have to start thinking about Christmas decorating and shopping I guess and am scrambling to get ready for two conferences this week. I’m tired already! Tuesday I’ll be presenting at the HUG Super Forum with Jay Daughtry on “How to Engage Like the Big Boys.” […]

Categories // Uncategorized Tags // ASAE, associations, Higher Logic, social media

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