So my husband subscribes to CEO Update, the most expensive old-school publication ever, which I find entertaining specifically for its old-schoolness. It arrives in all its black and white, mimeographed-looking glory each month, full of association news and association executive job postings. This month’s issue, though, was a bit of a head-scratcher for me, though, […]
Current Trends in Association Social Media Use
Last week I was one of the keynote speakers at Association Trends’ TRENDS Live breakfast event on Association Social Media Top Performance and Best Practices. I talked about current trends in association social media use and the platforms and practices associations are currently using (Facebook is the biggest according to both Association Trends’ Association […]
Pros and Cons of Periscope for Associations
I just returned from Association Media & Publishing’s Annual Conference, which was awesome. I learned a ton, met some great new people and enjoyed being back in the association media community. I was also lucky to hang out with cool friends like Monica Bussolati, who thought we should experiment with Meerkat and Periscope to livestream parts of […]
My Cyber Awakening
As I mentioned in my last post, I recently started a new job, a large part of which is covering tech and cybersecurity issues. After five years of obsessively focusing on social media and community management, it’s an interesting change and fun to be learning so much. At the same time, though, it’s kind of […]
The Dark Side of Social Media
Wow, it’s been a while since I’ve blogged here. I guess it’s no wonder, with so much going on in my non-blog life. My daughter graduated from high school (yikes). I took her to Atlantis to celebrate, which was awesome. I got *another* cat. And a new job. I now work mostly from home and […]
Why Pinterest Ads Will Beat Facebook Ads
Look out, Facebook–Pinterest has launched paid ads. And I bet you a billion dollars they’re going to kick Facebook ads’ collective ass. Why? According to the AdAge article above, “Pinterest’s head of partnerships Joanne Bradford explained that the company is taking a “consultative approach” to ad selling, which means working closely with brands to help […]
Is it Just me or has Twitter Jumped the Shark?
If you know me, you know I used to be a Twitter devotee. And if you follow me on Twitter, you also know, not so much in the past year. Sure, I still use it on a daily basis, but much less than I used to use it. Apparently, I’m not the only one with […]
Why Associations Need to Revisit Communication Strategy in 2014
I’ve been “doing” social media in the association world for six years now and if I had a dime for every time I’ve heard the comment “but our members are older and aren’t using social media,” I could probably retire right now. Associations use that “truth” to justify keeping the status quo with their communications […]
Three Things Associations Can Be Doing with Pinterest
If you read this blog (or follow me on Pinterest), you know I’m obsessed with Pinterest. OBSESSED. It’s my equivalent of paging through a billion different magazines, cookbooks (which I never actually do) and idea boards, and being able to save everything that attracts my eye for possible future reference. I use it as my […]
Will I See You This Week?
I can’t believe it’s already December! I’ve barely recovered from the overlappingThanksgiving+Hannukah, have to start thinking about Christmas decorating and shopping I guess and am scrambling to get ready for two conferences this week. I’m tired already! Tuesday I’ll be presenting at the HUG Super Forum with Jay Daughtry on “How to Engage Like the Big Boys.” […]
