Photo by katerha I keep reading posts about how you shouldn’t post to Facebook using a 3rd party APIs because it kills your EdgeRank. Supposedly Facebook penalizes 3rd party APIs’ EdgeRank (the “secret sauce” that determines how often your Page’s updates show up in users’ news feeds) and collapses 3rd party API updates. While I’m […]
Associations: Launching a Community? Who’s Managing it?
This past year I’ve seen the number of community managers skyrocket….except in the association space. At the same time, in the association space, there seems to have been an explosion of orgs launching white label community platforms. Obviously this costs money–a decent amount of money…yet many associations investing in the technology don’t seem to be […]
5 Shiny New Things
Here are five cool new things I read about this week (or thereabouts): Gigwalk–I downloaded this after reading Tom Humbarger’s post about it but since it’s not yet available in the DC area I can’t try it…but it you live in Philly, NYC, Boston, Chicago, South Florida (?), LA, Seattle, or San Francisco, you can […]
Is Sharing Trending Towards Private, and What Does That Mean for Social Business?
Today I participated in interACT!, a virtual conference about cross-channel marketing. I was impressed with the content of the few sessions I watched live, although I was puzzled to see such an inactive Twitter stream from what I presume were marketers at least somewhat dedicated to social media marketing. A few of my takeaways from […]
My New Obsession: Pinterest
Practically every day I hear about a new social networking site. Most of them I just ignore, or do a cursory try just to see what all the hype is about. But seriously–there are only so many hours in a day and, as I’ve blogged before, I’m well past the point of burnout as far […]