Over the past year I’ve seen more and more small businesses using Facebook to promote their products and services. Because, as everyone knows, Facebook is magic and all you need to do is set up a page and BAM–sales start pouring in, right? Sigh. I won’t even go there, but honestly, in one regard I […]
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Facebook Fails are Mounting
Despite the media frenzy over Facebook’s impending IPO, all isn’t 100% rosy for Facebook. Two things I’ve recently read highlight what I consider to be pretty big fails on Facebook’s part, and, were I considering investing in Facebook (which I never in a million years would do), would give me pause: Social Readers are collapsing. Wow, “frictionless […]
Why Facebook Timeline Will Continue to be Bad For Brands
What–Facebook Timeline hasn’t performed as well for brands as Facebook led them to believe it would? Say it isn’t so! I am not at all surprised–here’s why: Timeline is a UI nightmare. Where the hell are you supposed to look? With so much emphasis on images, pages take forever to load. There are two columns–except […]
Facebook Timeline For Pages: It Is Not That Serious
If the past few weeks in the blogosphere have been a blur of the word “Pinterest,” the next few will undoubtedly be the same thing–except instead of posts about Pinterest you’ll be drowning in posts about Facebook Timeline for Pages. Which isn’t necessarily a bad thing–there are a lot of useful posts out there already–precise […]
Why Having Staff Be Facebook Emissaries Is a Bad Idea
Lately I’ve been seeing social media pros suggesting that, in light of recent changes to Facebook’s algorithm, organizations start focusing less on Facebook Pages and more on having staff members use their own Facebook profiles to promote the organization’s agenda. Call me cranky, but I think this is a terrible idea. The rationale behind this […]
Biggest Mistake My Ass–and Other Facebook News
I know I already blogged about this, but I couldn’t help but smart when I saw this headline about the Biggest Facebook posting mistake you can make. (With all due respect to Brian Carter, who I know and like, and who happens to be super smart in all things Facebook…but I remain unconvinced about the […]
Do the Benefits of Using a 3rd Party API to Post to Facebook Outweigh the Cons?
Photo by katerha I keep reading posts about how you shouldn’t post to Facebook using a 3rd party APIs because it kills your EdgeRank. Supposedly Facebook penalizes 3rd party APIs’ EdgeRank (the “secret sauce” that determines how often your Page’s updates show up in users’ news feeds) and collapses 3rd party API updates. While I’m […]
Pharma Companies: Hire a Community Manager Instead of Deleting Your Facebook Pages
A few months ago, I blogged about Facebook’s impending decision to make life hard for pharmaceutical companies. According to today’s Washington Post , these changes will be going live tomorrow, forcing most pharma pages that have previously had closed walls to open them to allow comments. What isn’t clear in the article is whether this […]
Facebook Blocks Page Admins from Posting Legit Links
I’ve blogged before about why Facebook will never replace your website, but in case you’re still thinking I’m full of it and using Facebook as your corporate website is a good idea, allow me to share yet another reason giving a third party control over what/how you post online is a bad idea. This afternoon […]
Facebook PR Flap: Thank You Forbes & Jeremy Pepper for Proving I’m Not Crazy
When the whole thing with Facebook and Burston-Marsteller went down, I confess I was a bit confused. As a social media/communications professional I have worked “in and around” PR but not at an agency and I make no claims whatsoever of being a PR pro. I could have sworn, though, from my capacity as both […]