Well, I somehow managed to miss this blog’s 10 year anniversary on February 24. Not that anyone actually cares about this other than me, but still…10 years is a LONG TIME for a commitment-phobe like me : ) Looking back at my first post I have to say that I’ve never really stopped to think about […]
That Time The Godfather of Content Marketing Laughed at Me
Nobody likes to be laughed at–much less, publicly. Amirite? As a person who has, um, strong stances on things–especially in writing–being called out on my opinions is nothing new to me. Neither is stepping on toes–usually totally unintentionally. While in person, I HATE conflict, for whatever reason, in writing, I somehow manage to invite it. […]
The Top 5 Pain Points for Association Email Marketers–And How to Solve Them
Welcome to the first-ever guest post on Mizz Information! As a small-staff association marketing and communications professional, there is so much I need to learn, so and I figured as I look to experts to find answers to questions I have, why not share their expertise with Mizz Information readers? Email marketing is one of […]
How to Showcase Online Community Wins for Membership Marketing
Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one: “Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is […]
The State of Social Media in Membership Marketing
Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. Here are some social media highlights I pulled out of the 2013 report: One of the top challenges cited by associations is difficulty attracting/maintaining younger members 74% of responding […]
5 Ways Exhibitors Should Market to Attendees. And None of Them is a Postcard.
This year I’ll be going to ASAE’s Annual Meeting & Expo for the first time. When I registered, I was asked if I preferred to receive communication from vendors via email or regular mail. Since I can’t keep up with email as it is, I opted for regular mail and didn’t think much of it […]