Ah Facebook…always looking for new/better ways to be transparent and to protect our security. That’s why they’ve implemented this…oh, sorry, that’s not it–that’s just the billionth time they “accidentally” changed users’ sharing settings to public. Last week. But they’re sorry, obvi, because they a whole commercial promising that they’re going to do better to protect […]
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In Facebook We Trust. Why?
As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. If you read this blog or know me, I know “lately” is a laughingly inadequate descriptor of the time period during which I’ve been obsessed with the topic of Facebook. I’ve actually […]
What Associations Need to Know About Facebook’s API Changes
Ah, Facebook–that social network I love to hate, even though my career kind of depends on using it. For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting […]
Facebook Live: Worth the Hype or Not?
If “social media” was all the rage a few years ago, then “content” was the big buzz, these days it’s all about video and, to a slightly lesser extent, podcasts. Forget lowly old blogs–aka “content”–and now that organic reach is dead, social media, for many, has morphed into just another paid channel, we’re all supposed […]
Why the Boston Globe Shouldn’t Be Building Community on Facebook
My favorite Associations Now author, Ernie Smith, wrote a great article in today’s issue about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community? […]
What You Need to Know Before You Install Facebook’s Messenger App
This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their […]
Who’s Responsible for the Facebook Research Scandal? An Association Journal
By now, you’ve undoubtedly read about the fact that Facebook is using us all as lab rats. Shocker, right? That’s just Facebook for you, just one more “oops” in the never-ending parade of privacy breaches. But esteemed scientific professional societies know better, right? Well, sadly, it appears that, at least in this case, they do […]
Why Pinterest Ads Will Beat Facebook Ads
Look out, Facebook–Pinterest has launched paid ads. And I bet you a billion dollars they’re going to kick Facebook ads’ collective ass. Why? According to the AdAge article above, “Pinterest’s head of partnerships Joanne Bradford explained that the company is taking a “consultative approach” to ad selling, which means working closely with brands to help […]
What’s Your Post-Facebook Social Media Strategy?
People have been saying it for a while, and this week voices seem to be getting louder about it: it’s only a matter of time until Facebook is pay-to-play only. First this, then this, now this….I won’t take up your whole day, but I could probably keep adding links talking about Facebook’s declining organic reach […]
Donations Through Facebook? I’d Think Twice About That
Big news yesterday: Facebook announced their new Donate feature. You know, because Facebook cares tons about nonprofits, right? Historically, Facebook hasn’t given a crap about nonprofits. I’ve been managing Facebook pages for associations and nonprofits for over five years now and I can tell you that Facebook could not care less about helping nonprofits. Are […]
