As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. If you read this blog or know me, I know “lately” is a laughingly inadequate descriptor of the time period during which I’ve been obsessed with the topic of Facebook. I’ve actually […]
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What Associations Need to Know About Facebook’s API Changes
Ah, Facebook–that social network I love to hate, even though my career kind of depends on using it. For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting […]
Facebook Live: Worth the Hype or Not?
If “social media” was all the rage a few years ago, then “content” was the big buzz, these days it’s all about video and, to a slightly lesser extent, podcasts. Forget lowly old blogs–aka “content”–and now that organic reach is dead, social media, for many, has morphed into just another paid channel, we’re all supposed […]
Who’s Responsible for the Facebook Research Scandal? An Association Journal
By now, you’ve undoubtedly read about the fact that Facebook is using us all as lab rats. Shocker, right? That’s just Facebook for you, just one more “oops” in the never-ending parade of privacy breaches. But esteemed scientific professional societies know better, right? Well, sadly, it appears that, at least in this case, they do […]
Why Pinterest Ads Will Beat Facebook Ads
Look out, Facebook–Pinterest has launched paid ads. And I bet you a billion dollars they’re going to kick Facebook ads’ collective ass. Why? According to the AdAge article above, “Pinterest’s head of partnerships Joanne Bradford explained that the company is taking a “consultative approach” to ad selling, which means working closely with brands to help […]
What’s Your Post-Facebook Social Media Strategy?
People have been saying it for a while, and this week voices seem to be getting louder about it: it’s only a matter of time until Facebook is pay-to-play only. First this, then this, now this….I won’t take up your whole day, but I could probably keep adding links talking about Facebook’s declining organic reach […]
Could Facebook be the Answer to Conference Wifi?
Wifi at conferences is becoming a huge issue: attendees can’t do without it but event organizers struggle to find budget to pay the exorbitant fees venues charge for it. What’s an organization to do to prevent lack of free wifi from becoming a deal breaker for attendees? Could it be possible that Facebook could be the solution […]
Why “Add to Interest List” on Facebook isn’t a Magic Fix
Back in the day, if you “liked” a Facebook page, all the posts by that page made their way into your news feed. As did all posts by the people you were friends with on Facebook. Ah, but those were the pre-IPO days of Facebook. Now that Facebook’s stock generally hovers about $10-$20 below the […]
My Experience With Facebook Ads. And, Shocker, it Wasn’t Good.
We all know by now that I am no fan of Facebook. Privacy “glitches,” constant changes, total lack of regard for what users want, no accountability to anyone….those are just a few of the reasons I hate Facebook. Of course I realize I’m a total hypocrite because despite these fails, I continue to use the […]
Facebook Ignores User Settings AGAIN and Opts Everyone Back into Group Email Notifications
Have you spent all weekend wondering why your email inbox was full of notifications from Facebook groups? Notifications you swear you had previously turned off, but now seem to have been re-activated? Well, you’re not alone, and you’re not imagining things–Facebook did indeed just do one of their famous “we let you control your experience […]