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Why the Foursquare/AmEx Deal is the Least Likely Thing to Prove Social Media’s ROI

06.24.2011 by Maggie McGary // Leave a Comment

Photo by Cometstarmoon I always wonder, when I read articles like these, whether the author actually uses Foursquare him/herself. Because, as someone who does use Foursquare–against my better judgement–I’m here to tell you that the idea of it being the thing that is going to prove anything other than that location based services, in their […]

Categories // Social media

Facebook Blocks Page Admins from Posting Legit Links

06.23.2011 by Maggie McGary // Leave a Comment

I’ve blogged before about why Facebook will never replace your website, but in case you’re still thinking I’m full of it and using Facebook as your corporate website is a good idea, allow me to share yet another reason giving a third party control over what/how you post online is a bad idea. This afternoon […]

Categories // Social media Tags // Facebook

United Breaks Guitars…and Still Treats Passengers Like Crap

06.21.2011 by Maggie McGary // Leave a Comment

These days, who hasn’t heard the United Breaks Guitars story? Or the Delta Charges Soldiers Returning From Afghanistan $2,800 to Check Bags story? What do you figure the total cost of the crisis management/damage control for each of those fiascos was? In the case of United Breaks Guitars, the figure of $180 million has been […]

Categories // Uncategorized

Community Manager Confusion, Influence, and More

06.13.2011 by Maggie McGary // Leave a Comment

Even though I’m 43 years old I can’t resist announcing–it’s my birthday today. What am I doing to celebrate? Well, today, working, but tomorrow I’m taking my first trip to England. Yes, it took me 42 years on this planet to get a passport, but I finally got one and I’m going to visit a […]

Categories // Community management, Online community, Social media Tags // online community, social media

Who Wants to Win a $25 Dunkin’ Donuts Gift Card?

06.07.2011 by Maggie McGary // Leave a Comment

If you read this blog, you know I almost never write about or review products–unless I just happen to be writing about a product or service just because I feel like writing about it. Once I did a review of ProFlowers because I liked their non-nonsense blogger outreach approach. I was a BitMom blogger because […]

Categories // Uncategorized

Why I Won’t be Visiting Intel’s Museum of Me

06.02.2011 by Maggie McGary // Leave a Comment

Intel is getting a ton of buzz for its “Museum of Me” app. I’ve read many oohs and ahhs about it, and even that Intel is “changing advertising” with it. Sounds cool, right? I finally relented after seeing the tweet about it changing advertising and went to check it out. The first step of the […]

Categories // Uncategorized

Influence in the Context of Associations

06.01.2011 by Maggie McGary // Leave a Comment

“Influence” is a concept I know I’m reading, hearing and thinking about and I know I’m not the only one. I think it’s interesting to sit where I sit–an online community & social media manager for an association–knowing my concept of “influencers” is a lot different than that of the people higher up in my […]

Categories // Associations, Social media

BlogWorld Expo New York Recap

05.26.2011 by Maggie McGary // Leave a Comment

It has been a whirlwind few days in my world, to say the least. Last Thursday I participated in BlogWorld’s Twitter party in an attempt to win a pass to BlogWorld NYC. By some miracle–ok, actually because I can Google answers to trivia questions like nobody’s business–I won a two-day pass to the conference. Which […]

Categories // Blogging

Facebook PR Flap: Thank You Forbes & Jeremy Pepper for Proving I’m Not Crazy

05.20.2011 by Maggie McGary // Leave a Comment

When the whole thing with Facebook and Burston-Marsteller went down, I confess I was a bit confused. As a social media/communications professional I have worked “in and around” PR but not at an agency and I make no claims whatsoever of being a PR pro. I could have sworn, though, from my capacity as both […]

Categories // Social media Tags // Facebook

Offlining it

05.09.2011 by Maggie McGary // Leave a Comment

Apparently I’m not the only one with social media manager fatigue–the post I wrote a few weeks ago ran on Social Media Today also and got WAY more comments than any posts on this blog ever get. It makes me wonder what the future of social media staffing will look like–will people who transitioned from something […]

Categories // Uncategorized

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